Cindy Karas Sherman Joins Frieda’s as Director of Marketing and Innovation

The specialty produce company welcomes former Starbucks executive to the family

Los Alamitos, CA – (April 2018) – Frieda’s Specialty Produce proudly introduces Cindy Karas Sherman as its new Director of Marketing and Innovation.

With 16 years of experience in Marketing Strategy, and Marketing Management and Innovation, Sherman has innovated for Consumer Packaged Goods companies such as PepsiCo, Wrigley, and most recently, Starbucks, where she launched—in the grocery aisle—Starbucks Plus K-Cup Coffee with twice the caffeine and managed the Teavana Hot Tea business within Starbucks retail stores. Sherman has deep innovation experience, having built new product pipelines across the coffee, confections, snacks, and juice categories. She applies her background in design thinking to all of her innovation and marketing challenges.

“We are thrilled to welcome Cindy to the Frieda’s family,” said Karen Caplan, President and CEO of Frieda’s. “Her entrepreneurial spirit elevates our innovative culture and her CPG experience gives us a fresh perspective to improve how we can go above and beyond for our clients.”

Sherman has a bachelor of science in Marketing from Rutgers University and an MBA from Haas School of Business at University of California, Berkeley. She relocated from Seattle, Washington, to Long Beach, California, with her family in March.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.