Los Alamitos, CA (December 2019) – Winter is around the corner, which means that shoppers will be looking to discover new seasonal citrus favorites for an extra boost of vitamin C. This year, Frieda’s will be offering new grab-n-go citrus pouches for two new items: mandarinquats and lemonade lemons.
“Our data shows that the Frieda’s brand means something to shoppers and helps to get them over the hump of trying a something new,” says Cindy Sherman, director of marketing and innovation at Frieda’s. “Because some of these items can be intimidating, we like to help them get ideas on how to enjoy our products. Using our packaging to educate makes it easy and convenient for shoppers!”
For instance, mandarinquats are a hybrid of two favorites—mandarins and kumquats—and Frieda’s encourages shoppers to use these small fruits to add a punch of citrus flavor to any dish. Frieda’s lemonade lemons are delightfully sweet, so we recommend eating them as is, peel and all, or adding them to your favorite drinks.
All this information—and more—can be found on Frieda’s branded citrus packaging, which has always been a retailer favorite because of its convenience, ease of merchandising and low shrink. With a third of all consumers making their purchasing decisions based on packaging1, Frieda’s wants to ensure that retailers have the best opportunity to grow their incremental winter citrus sales.
All new items will be available in January. Call your Frieda’s account manager today for more information about our winter citrus line-up!
References:
- What Consumers Look for in Packaging. (2018, September 21). Retrieved from https://www.klbdkosher.org/news-and-articles/what-consumers-look-for-in-packaging/.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.