Frieda’s Helps Make Your Store the Plant-based Destination for World Vegetarian Day

Los Alamitos, CA (September 2019) – Today’s shopper craves more plant-based meals than ever before (hello meatless Monday!). Be sure your produce section has everything your shoppers need to make produce the center of the plate this October 1—World Vegetarian Day.

Consumers want options, like meatless main dishes. In fact, a third of Americans consider themselves to be “flexitarians”—someone who fluctuates between enjoying a plant-based and a nonplant-based diet1.

“Shoppers are becoming more aware of their health and the positive impacts of having a more plant-centric diet,” says Karen Caplan, CEO of Frieda’s. “I have been vegan for about 9 months now and have experienced more energy, lower cholesterol and a lower overall body mass index (BMI). One of my favorite guilty pleasures is using Frieda’s jackfruit as a meat substitute for an amazing meatless stew, which is perfect for fall!”

Jackfruit, a.k.a. the world’s largest tree fruit, is a staple in plant-based cooking because of its ability to absorb flavor when cooked. Plus, it shreds like pulled pork! Shoppers also love Frieda’s Stokes Purple® sweet potatoes, a complete plant-based meal option that works well in curries, power bowls and vegetarian enchiladas!

Add signage to round out a full-scale display of plant-based meal ideas in your produce department—it’s a sure way to inspire shoppers. Visit for ideas on ways to celebrate World Vegetarian Day and beyond!

  1. Gervis, Zoya. “One Third of Americans Consider Themselves ‘Flexitarian’.” New York Post, 26 Oct. 2018,


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.