Learn innovative tactics from industry marketing leaders on October 23
ATLANTA, GA (October 2015) – Produce marketing innovators will share their insights during an industry panel on Friday, October 23, 2015, at 2:35 p.m. at PMA Fresh Summit in Atlanta, Georgia.
Titled “All Together Now: Innovative Marketing Tactics to Grow Sales,” the workshop features Karen Caplan, President and CEO of Frieda’s Specialty Produce; Ryan Shadrick Wilson, Chief Strategy Officer/General Counsel for Partnership for a Healthier America; and Bart Minor, President and CEO of the Mushroom Council. The panel will be moderated by Robert Verloop, Executive Vice President of Marketing for Naturipe Farms.
During the panel, Caplan will share lessons learned and a marketing success case study on one of Frieda’s top products. “I am looking forward to a lively discussion on marketing with my industry peers,” said Caplan. “The workshop will provide a well-rounded perspective on produce marketing for attendees – from industry-wide initiatives to commodity boards and foodservice, and to the supermarket retail channel.”
Caplan is a former board member of the PMA Retail Board, the PMA Foundation, past chair of United Fresh Produce Association, and founder of United Fresh Women in Produce. She was named 2004 Produce Person of the Year by The Packer and was the 2015 Women in Produce Honoree.
Caplan’s company is also unveiling its new brand at Fresh Summit Expo booth #2546.
Editor’s notes: Karen Caplan will be available for interviews at PMA Fresh Summit Expo Booth #2546 on Saturday and Sunday afternoon. Contact firstname.lastname@example.org to schedule an appointment.
About Frieda’s Inc.
Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped introduce unique items like Stokes Purple® Sweet Potatoes, Sangria Artichokes, Habanero Peppers, Sunchokes®, and Organic Finger Limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.