Frieda’s New Citrus Packages Ready to Increase Retail Sales

New branding on popular lemon bags sets retailers up for sweet success

LOS ALAMITOS, CA (October 2015) — With the domestic citrus season reaching its peak in the early winter months, Meyer Lemons and Seedless Lemons are perfect to brighten up holiday displays, and Frieda’s Specialty Produce’s new 1-pound bags are ready to attract shoppers and increase specialty sales at retail.

Part of Frieda’s overall brand refresh, the new specialty citrus bags have a playful and eye-catching design that welcomes shoppers to give the fruit a try. Featuring fun wordplay like “Don’t pucker up, we’re sweet” for Meyer Lemons, the package will attract curious shoppers who may not have tried these varieties.

“We see the demand for Meyer Lemons grow every year and we are excited to offer our popular lemon bag in our new branded look,” says Karen Caplan, President and CEO of Frieda’s. “One of our retail clients recently switched over to the re-branded Meyer Lemons and saw an immediate increase in movement at the store level.”

“Shoppers are in love with Meyer Lemons—just search Twitter for the #MeyerLemon hashtag and you’ll see these sweeter lemons are quickly becoming the new holiday cooking staple,” adds Caplan. “It only makes sense to stock your produce departments according to this trend.”

Frieda’s 1-pound Seedless Lemon bag will also be ready to ship in early December. Seedless Lemons are ideal for holiday dishes and beverages because there’s no need to strain the seeds.

Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s for product information and high resolution images to assist with any marketing needs.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped introduce unique items like Stokes Purple® Sweet Potatoes, Sangria Artichokes, Habanero Peppers, Sunchokes®, and Organic Finger Limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.