Produce Industry Gets Red Carpet Treatment at Carmel International Film Festival

‘Fear No Fruit’ documentary featured at Carmel’s Women in Film event with sponsors Tanimura & Antle and Taylor Farms

LOS ALAMITOS, CA (October 2015) – California agriculture gets the spotlight at the Carmel International Film Festival’s Women in Film event on Saturday, October 24, in Carmel, California. “Fear No Fruit,” the Frieda Caplan documentary, is an official selection of the festival and the focus of the Saturday event sponsored by Taylor Farms and Tanimura & Antle.

Women in Film celebrates women in the creative arts industries with a focus on nurturing the future women leaders of the film industry. It is also one of the fundraisers for the Carmel International Film Festival’s scholarship and awards program for young film and art students.

“We are proud to sponsor this program to show our support of the great women in the film industry as well as in our own industry—like Frieda Caplan,” said Tonya Antle, principal of Tanimura & Antle, based in Salinas, California. ‘Fear No Fruit’ gives the public a glimpse into the produce industry and helps raise awareness about some of the agricultural issues we are facing in California.”

Bruce Taylor, CEO of Taylor Farms, added, “Sharing the story of a successful family produce business is so important to the future of our industry. We were thrilled to have the opportunity to help sponsor this event.”

While “Fear No Fruit” focuses on the life and career of produce icon Dr. Frieda Rapoport Caplan, founder of Frieda’s Specialty Produce, it also features interviews from other industry power players like Rick Antle of Tanimura & Antle, Dick Spezzano (formerly of Vons), The Supermarket Guru Phil Lempert, and David Karp, The Fruit Detective. The storyline touches on California agriculture along with the state’s current water crisis and its impact beyond agriculture. Well-known California chefs Susan Feniger, Mary Sue Milliken, and Michael McCarty also appear in the film.

Carmel’s Women in Film program includes a luncheon at the La Playa Hotel, featuring local food and wine, and a panel discussion with Dr. Caplan and her daughter, Frieda’s COO and Vice President Jackie Caplan Wiggins. A screening of “Fear No Fruit” will follow at 3 p.m. at Sunset Center Studio 105 in Carmel-By-The-Sea. Tickets are available now.

“Fear No Fruit” is available on Hulu Plus, iTunes, Google Play, Amazon, Xbox Video, Vudu, and Vimeo on Demand.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped introduce unique items like Stokes Purple® Sweet Potatoes, Sangria Artichokes, Habanero Peppers, Sunchokes®, and Organic Finger Limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.