Kevin Leap Joins Frieda’s Specialty Produce

The company adds Director of Business Development to its roster

LOS ALAMITOS, CA (July 2016) – Frieda’s Specialty Produce welcomes long-time produce industry professional Kevin Leap to the family as Director of Business Development.

“We are so delighted to have Kevin on board,” said Karen Caplan, President and CEO of Frieda’s. “Kevin has a fantastic reputation and a lot of experience building programs and introducing products to both retailers and foodservice operators across the country. Our sales and business development teams are thrilled to work with him in creating more excitement in the specialty category,” she added.

“I have long admired Frieda’s and the Caplan family, and am happy to be able to work with them as they continue to grow the company and extend the reach of their brand,” Leap said.

Leap was most recently with West Pak Avocado, developing new business programs in both retail and foodservice. Previously, he was the director of sales at Dulcinea Farms and sales manager at Ready Pac Specialties.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 54-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like kiwi fruits, Stokes Purple® sweet potatoes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.