News

normal is boring

Uncommon and exciting things from Frieda’s

June 13, 2019

Holland Super Hots Arrive Early – Merchandise with Coconuts for Memorial Day Displays

Los Alamitos, CA (May 2019) – The super-hot pepper season has arrived early this year. Peppers like ghost, carolina reaper and trinidad scorpion are coloring up on plants...

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June 13, 2019

Frieda’s Makes Basket Ring Increase Easy This Mother’s Day

Los Alamitos, CA (April 2019) – Entice shoppers to celebrate Mother’s Day more memorably this year by adding Frieda’s French Style Crêpes to your berry case. “Shoppers are...

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June 13, 2019

Stokes Purple® Sweet Potatoes Are Showing Up on Passover Seder Plates

Los Alamitos, CA (April 2019) – This year the Passover holiday will be celebrated from April 19 at sundown on April 27. The highlight of Passover is the...

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June 13, 2019

Join Frieda’s in Sharing the Love for Your Produce Manager & Store Team

Los Alamitos, CA (March 2019) – Love Your Produce Manager® Day (LYPM) is our favorite day of the year to recognize supermarket heroes across the country – produce...

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June 13, 2019

Frieda’s Celebrates In-Store Produce Heroes

Los Alamitos, CA - (March 2019) – Go above and beyond this spring and help Frieda’s celebrate Registered Dietitian Nutritionist day (3/13/19) and Love Your Produce Manager® Day...

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June 13, 2019

Interest in Specialty Produce Outranks Kale This Easter

Los Alamitos, CA - (February 2019) – Over the years, Easter has evolved from the full-spread dinner where ham is the center of the table to a brunch...

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