normal is boring

Uncommon and exciting things from Frieda’s

January 18, 2019

Frieda’s Helps Retailers Spring into Winter Citrus

Try a citrus lineup that celebrates the little things…like kumquats! Los Alamitos, CA - (January 2019) – Stay on trend with your shoppers by carrying a variety of...

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January 10, 2019

Frieda’s Introduces Lunar New Year to the Produce Aisle

Los Alamitos, CA - (January 2019) – With February fast approaching, the holiday traditionally celebrated as Chinese New Year is upon us. This year, Frieda’s is innovating to...

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December 10, 2018

Check Off the Trends in the New Year

Inspire your shoppers with creative and colorful produce in the new year. Los Alamitos, CA - (December 2018) – January is always a time when shoppers are looking...

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November 30, 2018

Frieda’s Partners with Sysco Corporation’s Innovative E-Commerce Platform, Supplies on the Fly

Los Alamitos, CA - (November 2018) – Frieda’s has been selected as one of the specialty produce suppliers for Sysco Corporation’s innovative e-commerce platform, Supplies on the Fly...

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November 26, 2018

Make Way for Popability in Produce, Unicorn Food & Vegetables for Dessert in the Year to Come

Specialty Produce trendsetter makes predictions for 2019 Los Alamitos, CA - (November 2018) – Frieda’s Specialty Produce, known for spotting trends like plant-based protein and turmeric, has released...

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November 20, 2018

Frieda’s announces the Promotion of Alex Berkley to Sales Manager

3rd generation family member is tapped to head sales function Los Alamitos, CA - (November 2018) – Frieda’s is thrilled to share the promotion of Alex Berkley to...

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