normal is boring

Uncommon and exciting things from Frieda’s

September 24, 2021

Showcase Stokes Purple® Sweet Potatoes: the must-have item for every store this Thanksgiving

Los Alamitos, CA (September 2021) –  Stokes Purple® sweet potatoes are back in season, and it’s the ideal time to showcase these colorful tubers. Frieda’s makes it easy...

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September 3, 2021

Frieda’s Tropical Fruits Make Back-to-school Lunches Colorful, Healthy & Delicious

Los Alamitos, CA (August 2021) – The new school year is here but with mask mandates, mask bans, and unpredictability around when vaccines will be available for kids...

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June 24, 2021

Fire Dragons™ are in Season

Los Alamitos, CA (June 2021) – Did you know that 38% of shoppers say they are more likely to shop at YOUR store if you carry red dragon...

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June 16, 2021

Limited-Edition Angelcots® have arrived!

Los Alamitos, CA (June 2021) – The highly coveted, always anticipated Angelcot® season has begun, and this year we celebrate the labor of love that gives this unique...

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May 17, 2021

this summer it’s all about trendy tropicals

Los Alamitos, CA (May 2021) – With Memorial Day just around the corner and social restrictions opening up, shoppers are getting ready to relax and reunite.  What better...

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May 4, 2021

Make Mother’s Day Sweeter with Frieda’s French Style Crêpes

LOS ALAMITOS, CA (April 2021) – After a year of distanced gatherings, Mom deserves the works this year! Since many shoppers skipped prepping for a traditional Sunday brunch...

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