normal is boring

Uncommon and exciting things from Frieda’s

November 1, 2018

Help Shoppers Ring in the New Year With Inspired Dishes From LA’s Top Chefs

Innovative, vegetable-driven party recipes can be a focus for the produce department Los Alamitos, CA - (November 2018) – While preparing for the holidays, don’t forget about providing...

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October 5, 2018

Dr. Frieda Rapoport Caplan to be Subject of Ball Portrait at PMA Fresh Summit

Painting to showcase 95-year-old produce icon Los Alamitos, CA - (October 2018) – The Ball Design booth at the PMA Fresh Summit 2018 will take a unique approach...

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September 29, 2018

Frieda’s New Holiday Table Essentials

New holiday must-haves plus old favorites lead to incremental sales Los Alamitos, CA - (September 2018) – Consumers are craving new tastes and flavors at this year’s holiday...

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September 25, 2018

Spooky Foods Inspire Shoppers to Celebrate Halloween with Fresh Produce

Prepare your produce department for shoppers seeking stranger things Los Alamitos, CA - (September 2018) – Excite shoppers in the produce department with an offering of “Spooky Foods”...

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September 4, 2018

New Crop Stokes Purple® Sweet Potatoes Are Ready for the Holidays

  Shoppers’ favorite purple sweet potatoes are the new holiday table must-have Los Alamitos, CA - (September 2018) – Purple is the new orange…at the holiday table! The...

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August 20, 2018

Chilean Kumquat Season Kicks Off

The trending, sweet and tangy citrus is available from Frieda’s earlier than ever Los Alamitos, CA - (August 2018) – Fresh from Chile are in season starting in...

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