normal is boring

Uncommon and exciting things from Frieda’s

March 25, 2021

Whole Foods Market Celebrates Female Trailblazers

Los Alamitos, CA (February 2021) – Whole Foods Market is celebrating “Women Makers Raising the Bar,” highlighting some of the women makers, career changers and industry leaders who...

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February 26, 2021

Sweet like Honey or Fresh Like Snow?

Los Alamitos, CA (February 2021) — The lull between the Super Bowl and Easter often leaves grocery stores and shoppers looking for a bit of retail excitement—making it...

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February 2, 2021

Lunar New Year is the Perfect Food Fatigue Fighter

Los Alamitos, CA (January 2021) – Lunar New Year, which begins on February 12, 2021, is the perfect time to help shoppers discover new food favorites, and Frieda’s...

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January 14, 2021

Frieda’s Helps Cure the Winter Blues with Warm Tropical Vibes

  Los Alamitos, CA (January 2021) – Winter is here, and given the social restrictions necessitated by the global pandemic, some would say it is the winter of...

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December 19, 2020

2021’s Trend Predictions

  Los Alamitos, CA – (December 2020) – While past food predictions may have highlighted adventurous eating and culinary feats, this year’s pandemic has firmly put the focus...

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November 10, 2020

Karen Caplan is Featured Speaker at Exhibition Honoring Women Innovators in California’s AgTech

Los Alamitos, CA (November 2020) – Karen Caplan, president and CEO of Frieda’s Specialty Produce, will speak at the opening of “From Farms to Incubators: Women Innovators in...

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