normal is boring

Uncommon and exciting things from Frieda’s

April 1, 2022

Try It! to Help Kick Off Women’s History Month

Los Alamitos, CA (March 2022) – March marks the beginning of women’s history month, a way to pause and take note of the important contributions women have made...

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February 8, 2022

Celebrating 60 Years of Purple and Pantone’s Very Peri

What Frieda’s and the pantone color of the year have in common Los Alamitos, CA (February 2022) - What do our founder, the late Dr. Frieda Rapoport Caplan...

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January 18, 2022

Cure shopper fatigue with Frieda’s wonton and eggroll wrappers

Los Alamitos, CA (January 2022) – It’s once again time for getting back to school and back to work, which leads shoppers back to saying “What’s for dinner...

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January 4, 2022

Frieda’s Helps Shoppers Get Creative this Valentine’s Day

Ideas for Delectable and Drool-Worthy Displays Los Alamitos, CA (January 2022) – Consumers this winter are facing the seasonal blahs coupled with the effects of the global pandemic....

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December 16, 2021

Our 2022 Trend Forecasting – Forks over Planes, the new way to explore

Los Alamitos, CA (December 2021) – This new year will, without a doubt, open up more doors (quite literally) as the world adjusts to the reality of COVID being...

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November 18, 2021

Concepts and New Balance partner to launch “Low Hanging Fruit” footwear & apparel collection honoring the kiwi and Frieda Rapoport Caplan

  Los Alamitos, CA (November 2021) – Here at Frieda’s we’re a little more obsessed with the kiwifruit than the average company. The fact that our fearless founder,...

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