normal is boring

Uncommon and exciting things from Frieda’s

April 4, 2021

Children’s Book Honors Frieda Caplan

Los Alamitos, CA (March 2021) – As Women’s History Month comes to a close, Frieda’s Specialty Produce looks forward to celebrating its 59th Anniversary on April 2 with...

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March 25, 2021

Frieda’s Celebrates Trailblazing Women through Produce Portraits

Los Alamitos, CA (March 2021) – International Women’s Month, celebrated in March, is the perfect time to spotlight the incredible women who have paved the way for women...

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March 25, 2021

Whole Foods Market Celebrates Female Trailblazers

Los Alamitos, CA (February 2021) – Whole Foods Market is celebrating “Women Makers Raising the Bar,” highlighting some of the women makers, career changers and industry leaders who...

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February 26, 2021

Sweet like Honey or Fresh Like Snow?

Los Alamitos, CA (February 2021) — The lull between the Super Bowl and Easter often leaves grocery stores and shoppers looking for a bit of retail excitement—making it...

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February 2, 2021

Lunar New Year is the Perfect Food Fatigue Fighter

Los Alamitos, CA (January 2021) – Lunar New Year, which begins on February 12, 2021, is the perfect time to help shoppers discover new food favorites, and Frieda’s...

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January 14, 2021

Frieda’s Helps Cure the Winter Blues with Warm Tropical Vibes

  Los Alamitos, CA (January 2021) – Winter is here, and given the social restrictions necessitated by the global pandemic, some would say it is the winter of...

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