April 20, 2018

Crêpes and Berries: Perfect Pairing to Sweeten Mother’s Day Sales

Cross-merchandising complementary items with produce encourages impulse buy and increases basket ring Los Alamitos, CA – (April 2018) – Make it easy for shoppers looking to make a memorable Mother’s Day dessert by adding top-selling, value-added Frieda’s French Style Crêpes … Continue reading →

April 11, 2018

Cindy Karas Sherman Joins Frieda’s as Director of Marketing and Innovation

The specialty produce company welcomes former Starbucks executive to the family   Los Alamitos, CA – (April 2018) – Frieda’s Specialty Produce proudly introduces Cindy Karas Sherman as its new Director of Marketing and Innovation. With 16 years of experience … Continue reading →

March 27, 2018

Eastern Produce Council to Honor Dr. Frieda Rapoport Caplan at April Dinner Dance

Frieda’s founder is one of the two honorees at the upcoming EPC event in New Jersey Los Alamitos, CA – (March 2018) – Dr. Frieda Rapoport Caplan, founder of Frieda’s Specialty Produce, is among the two women honored for their … Continue reading →

March 20, 2018

Celebrate Love Your Produce Manager® Day on April 2

Thank your produce staff for a job well done after busy spring holiday promotions Los Alamitos, CA – (March 2018) – This year’s national Love Your Produce Manager® Day is on April 2, the Monday after Easter and Passover weekend. … Continue reading →

March 9, 2018

Purple Reigns: Add Colorful Stokes Purple® Sweet Potatoes to Easter Promotions

Shoppers will be looking for colorful produce to celebrate spring holidays Los Alamitos, CA – (March 2018) – Draw in shoppers who are looking to add colorful produce to their Easter holiday tables with Frieda’s Specialty Produce-exclusive Stokes Purple® sweet … Continue reading →