U.S. News & World Report Encourages Fruit Consumption

Popular online health section asks readers to try 10 exotic fruits

Frieda's Specialty Produce - Janet Helm - US News & World Report

LOS ALAMITOS, CA (March 2015) – Fruit intake remains low in the U.S., according to a recent report of the 2015 Dietary Guidelines Advisory Committee. The results inspired registered dietitian, nutritionist, and author Janet Helm, MS, RDN, to issue a challenge to America: “Get over your fear of fruit.”

Helm recently wrote an “Eat + Run” health blog for U.S. News & World Report. In “Get Over Your Fear of Fruit With These 10 Exotic Choices,” she examines the reasons people shy away from actually eating fruits, while seemingly obsessed with cold-pressed juices and smoothies.

Inspired by the Frieda’s Specialty Produce campaign, “Eat One Fruit A Day That Scares You,” Helm suggests trying new, exotic fruits, especially with children. She points to a study that proposes hands-on activities with fruits during playtime to encourage kids to try new things during meals.

“Maybe we all need some new inspiration to eat more fruit,” writes Helm.

The U.S. News & World Report post is the result of an effort by the New York Produce Show to solicit coverage of the produce industry in the mainstream press.

About Frieda’s

With over 50 years of fresh produce innovation, Frieda’s Specialty Produce continues to change the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda’s was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Sunchokes®, Stokes Purple® Sweet Potatoes, Sangria and Fiore Viola Artichokes, and many more. Frieda’s featured program is “Eat One Fruit a Day That Scares You,” which encourages everyone to #FearNoFruit. Connect with Frieda’s on Facebook, Twitter, Instagram, YouTube, Pinterest, and at Friedas.com.