Attract Shoppers with Colorful Artichoke Display

Add color to your artichoke display with red Sangria and purple Fiore Viola artichokes

LOS ALAMITOS, CA (February 2015) – With artichoke season just around the corner, give shoppers and diners something unexpected: red and purple artichokes like the Sangria and Fiore Viola Artichokes.

Sangria Artichokes have an attractive, flower-like shape with a deep burgundy color; Fiore Viola Artichokes are beautiful purple globes. They’re perfect to add color breaks to your all-green artichoke display.

Exclusively available from Frieda’s Specialty Produce, these specialty artichokes are carefully bred and grown in Lompoc, California, to offer superior flavor and rich, meaty leaves. Not only are these artichokes beautiful, they all have unique flavor profiles. Shoppers’ favorite Sangria variety has meaty leaves with a nutty, earthy flavor. The Fiore Viola variety is heavy for its size, packed with meaty leaves and a nutty, sweet artichoke flavor. These artichokes provide folate and fiber, and are good sources of vitamin C.

The other favorite artichoke variety, the Fiesole (fee-eh-so-lay) Baby Purple Artichoke, is expected to be available later in March. The deep-purple little buds have no chokes and are nutty and sweet with a strong artichoke flavor. They are also available in convenient 1-pound bags.

About Frieda’s

With over 50 years of fresh produce innovation, Frieda’s Specialty Produce continues to change the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda’s was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Sunchokes®, Stokes Purple® Sweet Potatoes, Sangria and Fiore Viola Artichokes, and many more. Frieda’s featured program is “Eat One Fruit a Day That Scares You,” which encourages everyone to #FearNoFruit. Connect with Frieda’s on Facebook, Twitter, Instagram, YouTube, Pinterest, and at