Attract shoppers, boost sales, and bring ‘Purple Power to the People’
LOS ALAMITOS, CA (November 2015) — Follow these three tips from Frieda’s Specialty Produce for a successful sweet potato program.
Follow the Foodies
Foodies often make new culinary discoveries around the holidays when they’re looking to put a fresh twist on classic recipes. Stokes Purple® Sweet Potatoes make any home cook look good at dinner parties and potluck feasts, with everything from roasted sweet potatoes to purple sweet potato pies. Then, the foodies will be back for more after the holidays.
Runners and fitness enthusiasts seek out Stokes Purple® Sweet Potatoes as they are the perfect #powerfuel. The anthocyanin antioxidants in the purple-pigmented Stokes Purple® add extra appeal to sweet potatoes, which are already considered a “super starch,” a nutrient-rich source of energy packed with fiber, vitamins, and minerals.
Put Purple in the Mix
The purple-tinted skin of Stokes Purple® Sweet Potatoes stands out against a sea of orange and brown on your potato display, not just during the holidays, but all through the spring. These tubers also add color and interest to your shoppers’ meals—from breakfast to dinner, any time of year.
Bring “Purple Power to the People”! Stokes Purple® Sweet Potatoes are available in conventional and organic, exclusively from Frieda’s. Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s for product information and high resolution images to assist with any marketing needs.
About Frieda’s Inc.
Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped introduce unique items like Stokes Purple® Sweet Potatoes, Sangria Artichokes, Habanero Peppers, Sunchokes®, and Organic Finger Limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.