Bright color and clear signage will attract shoppers and make sales
LOS ALAMITOS, CA (November 2015) — During the winter months, shoppers are looking for citrus fruits to boost their immune systems and brighten up their meals. Take advantage of winter specialty citrus to give your shoppers more variety and liven up your produce department.
Citrus’ bright color and fragrance will attract shoppers initially, but proper signage is crucial in getting shoppers to put those fruits in the basket. Shoppers need to be able to distinguish the many varieties and unique flavor profiles before making that final purchasing decision.
Frieda’s Specialty Produce recommends these winter citrus top-sellers:
• Blood Oranges
• Buddha’s Hand Citron
• Cara Cara
• Centennial Kumquats
• Cocktail Grapefruit (Mandarin Oranges crossed with Pummelo)
• Lemonade Lemons
• Organic Finger Limes
• Oroblanco (Grapefruit crossed with Pummelo)
• Vaniglia Oranges
• Variegated Pink Lemons
Bring in some citrus sunshine to your produce aisle. Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s for product information and high resolution images to assist with any marketing needs.
About Frieda’s Inc.
Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped introduce unique items like Stokes Purple® Sweet Potatoes, Sangria Artichokes, Habanero Peppers, Sunchokes®, and Organic Finger Limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.