‘Fear No Fruit’ to Represent Produce Industry at Sedona International Film Festival

Fear No Fruit - Frieda Caplan

LOS ALAMITOS, CA (February 2016) – “Fear No Fruit,” the Frieda Caplan documentary, is among a handful of documentary films about food and agriculture at the Sedona International Film Festival. Screenings will be in Sedona, Arizona, on Saturday, February 20, at 3 p.m. at Mary D. Fisher Theatre and on Monday, February 23, at 12:10 p.m. at Harkins Sedona 6 Theater.

The Sedona International Film Festival is one of the top independent film festivals in the nation. From features to shorts, documentaries to animation, and foreign films to student films, over 160 films are being shown during this nine-day event from February 20-28.

Directed by Mark Brian Smith, “Fear No Fruit” chronicles the life of Dr. Frieda Rapoport Caplan, the first woman entrepreneur on the Los Angeles Wholesale Produce Market in the 1960s. While the film focuses on the life and career of produce icon Dr. Caplan, founder of Frieda’s Specialty Produce, it also features interviews with other industry power players like Rick and Tonya Antle of Tanimura & Antle, Dick Spezzano (formerly of Vons), The Supermarket Guru Phil Lempert, and David Karp, The Fruit Detective. The storyline touches on California agriculture along with the state’s current water crisis and its impact beyond agriculture. Well-known California chefs Susan Feniger, Mary Sue Milliken, and Michael McCarty also appear in the film.

“Fear No Fruit” is now available on DVD on Amazon, Barnes & Noble, Best Buy, and Kino Lorber, and as a Netflix DVD rental. Streaming and digital download are also available on iTunes, HuluPlus, Google Play, Amazon Instant Video, Xbox Video, Vudu, and Vimeo on Demand. Additionally, the film is available for educational and community screenings via Kino Lorber EDU.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like Stokes Purple® sweet potatoes, Sangria artichokes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.