The Big Squeeze: Packaged Specialty Citrus Attracts Shoppers

Make a big splash in the produce aisle with attention-grabbing citrus bags

LOS ALAMITOS, CA (February 2016) – Citrus fruits are enjoying their time in the spotlight, from everyday shoppers to foodies to chefs. And it’s not just during the winter when shoppers are looking for healthier options to brighten up their foods on dreary days. Specialty citrus is here to stay.

Once a limited specialty item, Meyer lemons have become so popular that every retailer must stock them. New and unusual citrus varieties like kumquats, finger limes, and Buddha’s hand citron are getting more attention these days thanks to the growth of foodie-focused millennial shoppers, who always seem to want something new and different—an “adventure” with every meal. Retailers who offer a wide variety of produce options can capitalize on this experiential shopping trend.

Millennials and other foodie-focused shoppers also tend to prefer brands with a style or personality that reflects their own. As shoppers peruse the produce aisles for their next fresh experience, an attention-grabbing package or label can make all the difference.

Part of Frieda’s Specialty Produce overall brand refresh, the new specialty citrus bags offer an eye-catching design that welcomes shoppers to give the fruit a try. Featuring fun wordplay like “Don’t pucker up, we’re sweet” for Meyer lemons and “We’re blushing on the inside” for pink lemons, the packages attract curious shoppers who may not have tried these varieties.

Frieda’s branded line of citrus bags stands out with bright, bold, playful copy paired with a natural, kraft-paper feel. Frieda’s launched its new 1-pound Meyer and seedless lemon bags in October 2015, and has recently added a 1-pound pink lemon bag and an “adorable” 8-ounce kumquat bag to the line.

Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s to find out more about specialty citrus and other trending products, and gain access to Frieda’s extensive product information, high resolution images, and recipe database.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like Stokes Purple® sweet potatoes, Sangria artichokes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.