Frieda’s Celebrates 4th Annual Love Your Produce Manager® Day With a Donation to ‘Let’s Move Salad Bars to School’

Over 40 produce organizations and professionals joined in saluting supermarket produce staff via social media

LOS ALAMITOS, CA (April 2015) — Over 40 produce organizations and registered dietitian nutritionists joined Frieda’s Specialty Produce on social media to celebrate the national Love Your Produce Manager® Day on April 2. Using hashtag #LYPM on Twitter, Facebook, and Instagram, these organizations and individuals called attention to the exemplary service of men and women in supermarket produce departments.

To show appreciation for the produce industry’s participation in raising awareness of this holiday, Frieda’s made a commitment to make a donation to the “Let’s Move Salad Bars to Schools” program on their behalf.

“We quadrupled last year’s industry participation, going from about 10 organizations to over 40!” said Karen Caplan, President and CEO of Frieda’s. “We are exceedingly proud of our industry and grateful for the level of activity we’ve experienced this year.”

Caplan herself gave a shout-out to her local produce manager at the Ralphs in Seal Beach in a recent blog post.

As featured in Chase’s Calendar of Events since 2012, Love Your Produce Manager® Day celebrates the unsung heroes of the healthy eating revolution.

National Love Your Produce Manager® Day’s 2015 participants included:

  • Ambrosia Apples USA
  • Pat Baird, RDN
  • California Giant
  • California Lavash
  • CMI Growers
  • Coast Produce Company
  • Robyn Flipse, MS, RD
  • Food Marketing Institute
  • Fresh Plaza
  • Fresh Point Inc.
  • Garden Cut
  • Harmony Natural Foods Co-op (Bemidji, MN)
  • Mindy Hermann, MBA, RD
  • Indianapolis Fruit Company
  • Allison Kuhn, RDN
  • Jersey Fresh/State of New Jersey Department of Agriculture
  • Living Earth Natural Food Supermarket (Worcester, MA)
  • Lucky Supermarkets
  • Market Fresh Produce
  • Market Street (Texas)
  • Menomonie Market Food Co-op (Menomonie, WI)
  • Native Sun Jacksonville (Florida)
  • Northern Illinois Food Bank
  • Natural Specialty Foods Memo Blog
  • Passion for Nutrition, Independent Health Coach
  • Robin Plotkin, RD, LD
  • The Packer
  • Produce For Better Health Foundation
  • Produce For Kids
  • Produce Marketing Association
  • Produce Processing Magazine
  • Produce Retailer
  • Progressive Grocerw
  • Ravitz Markets
  • Robins Air Force Base Health and Wellness Center (Georgia)
  • Save Mart
  • The Shelby Report
  • United Supermarkets
  • Washington Ag Network
  • Windset Farms

About Let’s Move Salad Bars to Schools

Let’s Move Salad Bars to Schools was founded by the Chef Ann Foundation, National Fruit and Vegetable Alliance, United Fresh Produce Association Foundation, and Whole Foods Market in support of first lady Michelle Obama’s Let’s Move! Initiative. The goal is for every school in the United States to have a salad bar as part of its school food service program so that every child—from elementary school to middle school to high school—has daily access to fresh fruits and vegetables, whole grains, and healthy proteins.

About Frieda’s

With over 50 years of fresh produce innovation, Frieda’s Specialty Produce continues to change the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda’s was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Sunchokes®, Stokes Purple® Sweet Potatoes, Sangria and Fiore Viola Artichokes, and many more. Frieda’s featured program is “Eat One Fruit a Day That Scares You,” which encourages everyone to #FearNoFruit. Connect with Frieda’s on Facebook, Twitter, Instagram, YouTube, Pinterest, and at