Frieda’s to Bring Specialty Inspiration to PMA Foodservice Conference & Expo

See and taste the future of food at booth #426

Frieda's Specialty Produce - PMA Foodservice - Yellow Pitahaya

LOS ALAMITOS, CA (July 2016) – Frieda’s Specialty Produce will be exhibiting at the PMA Foodservice Conference this year, showcasing its newest arrival, yellow pitahaya (aka yellow dragon fruit) from Israel. The company’s fan-favorite Purple Power Breakfast Bowl recipe, featuring its exclusive Stokes Purple® sweet potatoes, is also a Sensory Experience Contest finalist.

Frieda's Specialty Produce - Yellow Pitahaya Dragon Fruit“Most people think of Frieda’s solely as a retail-focused brand, but we also do significant business with foodservice distributors and chefs across the country,” said Karen Caplan, president and CEO of Frieda’s. “So we thought it was time to participate at the foodservice conference.

“The specialty produce category is where it’s at and our knowledgeable team can hardly wait to share and sample the latest trends in fresh produce.”

Frieda’s Purple Power Breakfast Bowl, featuring Frieda’s exclusive Stokes Purple® sweet potatoes and pomegranate arils, was selected as one of 10 Sensory Experience Contest finalists based on four criteria—appearance, ease of replication, produce centricity, and innovation. Frieda’s will be sampling this unique recipe during all show hours.

“As the team leader for our foodservice business, I’m excited to invite everyone to stop by our booth 426,” said Jeff Kelly, Frieda’s sales manager. “Attendees will be impressed with what Frieda’s has to offer in the areas of ideation, innovation, and inspiration.”

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 54-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like kiwi fruits, Stokes Purple® sweet potatoes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.