Specialty Produce: Not Too Cool for School

Help shoppers make healthy lunch and snack decisions for their children by offering specialty options

LOS ALAMITOS, CA (August 2016) – School is almost back in session. Time to wow parents and kids alike with weird and wild specialty fruits and vegetables perfect for lunch boxes and after-school snacks.

“Never underestimate how adventurous children can be when it comes to food,” said Karen Caplan, president and CEO of Frieda’s Specialty Produce. “They prove to us time and time again that they are open to try something new and fun.”

Stock up on easy favorites like baby apples, organic baby heirloom apples, baby bananas, blood oranges, and Yellow Sweetie grapes, as well as wow items like rambutan, dragon fruit, baby kiwifruit, and starfruit.

In addition to supplying retailers, Frieda’s also works with wholesalers who support the USDA Fresh Fruit & Vegetable Program (FFVP) to inspire more than 400,000 students nationwide with fun fruits and vegetables like jicama, rainbow carrots, organic finger limes, and seasonal stone fruits.

“Frieda’s has been our partner in growth in FFVP,” said Chris Mills of Bonanza Produce Company in Sparks, Nevada. “The program is bigger, more diverse, more successful, and most importantly, the children have had the opportunity to learn and taste so many different fruits and vegetables.”

According to a report by the National Fruit & Vegetable Alliance, over the past five years, children’s fruit intake increased by 18 percent, and the FFVP increases children’s fruit and vegetable consumption by one-third cup a day on school days.

Wholesalers and foodservice distributors who are interested in including specialty and exotic fruits in your FFV program can contact Frieda’s account managers.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 54-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like kiwi fruits, Stokes Purple® sweet potatoes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.