normal is boring

Uncommon and exciting things from Frieda’s

November 18, 2021

Concepts and New Balance partner to launch “Low Hanging Fruit” footwear & apparel collection honoring the kiwi and Frieda Rapoport Caplan

  Los Alamitos, CA (November 2021) – Here at Frieda’s we’re a little more obsessed with the kiwifruit than the average company. The fact that our fearless founder,...

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November 18, 2021

Get Stoked for the Holidays with Lauren Ko, Founder of @lokokitchen

Research Reveals that as Consumers Emerge from the Pandemic, They Are Considering Up-Leveling Their Holiday Menus and Making Beautiful Desserts, Resulting in First-Ever Partnership to Help Supercharge Traditional...

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October 11, 2021

Melanny Gomez Cruz’s New Found Glow from PMA’s Women’s Fresh Perspectives Conference

Los Alamitos, CA (October 2021) – The Center for Growing Talent by the Produce Marketing Association, in partnership with Frieda’s Specialty Produce owners, Karen Caplan and Jackie Caplan...

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September 24, 2021

Showcase Stokes Purple® Sweet Potatoes: the must-have item for every store this Thanksgiving

Los Alamitos, CA (September 2021) –  Stokes Purple® sweet potatoes are back in season, and it’s the ideal time to showcase these colorful tubers. Frieda’s makes it easy...

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September 3, 2021

Frieda’s Tropical Fruits Make Back-to-school Lunches Colorful, Healthy & Delicious

Los Alamitos, CA (August 2021) – The new school year is here but with mask mandates, mask bans, and unpredictability around when vaccines will be available for kids...

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June 24, 2021

Fire Dragons™ are in Season

Los Alamitos, CA (June 2021) – Did you know that 38% of shoppers say they are more likely to shop at YOUR store if you carry red dragon...

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