Celebrate Love Your Produce Manager® Day on April 2

Thank your produce staff for a job well done after busy spring holiday promotions

Los Alamitos, CA – (March 2018) – This year’s national Love Your Produce Manager® Day is on April 2, the Monday after Easter and Passover weekend. Show your extra appreciation for your produce staff for a job well done after a busy spring holiday weekend.

As featured in Chase’s Calendar of Events, Love Your Produce Manager® Day is a day to honor supermarket produce managers for their exemplary service and dedication to their craft. Frieda’s Specialty Produce invites industry participation in saluting these hardworking men and women both in stores and over social media with hashtag #LYPM.

For each industry company or organization that uses #LYPM hashtag or mentions Love Your Produce Manager® Day in its communications, Frieda’s will make a donation on its behalf to the Second Harvest Food Bank of Orange County, a member of the Feeding America national network. Love Your Produce Manager® Day messages must be posted by 11:59 p.m. PST on April 3 to be counted for the donation. Over 30 produce organizations and professionals participated in 2017.

“The produce department is the center of a supermarket now more than ever, and the produce managers work hard to build beautiful displays, keep products in stock, and inspire new food experiences for shoppers every day,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “As a company that got our start because of produce managers calling and asking for unusual fruits and vegetables, we know that they are as passionate about their jobs as we are. That’s why we created the holiday on our 50th anniversary in 2012.”

Additionally, Frieda’s is hosting a public social media giveaway to encourage shoppers to share selfies with their local supermarket produce managers and hashtag #LYPM from March 26 through April 3.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.