Frieda’s Brings Innovative Display Solution to Southern Exposure

The specialty produce company is set to wow attendees with attention-grabbing display unit

Los Alamitos, CA – (February 2018) – Frieda’s Specialty Produce is bringing innovation to the table at SEPC Southern Exposure expo booth 205 on March 3 with its traffic-stopping, three-tier display unit and sampling of Frieda’s flavorful varieties of dragon fruit.

Frieda’s three-tier display unit is easy to set up in the store and takes up very little space. The bright colors and attractive design draw in curious shoppers. Frieda’s also offers a customized “Pick of the Month” program to help retailers make the most of the display.

“Produce managers tell us these displays are a definite traffic stopper,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “Shoppers love to check out new produce being displayed on the unit.”

At its booth, Frieda’s will also be sampling high-flavor red and white pitaya from Ecuador and Israel. As one of the nation’s largest direct importers, distributors and shippers of dragon fruit, the company offers the best variety options with almost year-round supply from all over the world—Vietnam, the U.S., Nicaragua, Ecuador, and Israel.

“There are many options for dragon fruit (aka pitaya) and we offer the most extensive selection that consumers are looking for,” said Berkley. “With our suite of great tasting fruits to choose from, retailers can keep dragon fruit sales going year-round at low retail prices.”

Stop by Frieda’s booth 205 to taste the differences, and chat with the sales team about the specialty programs.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.