Short video series returns to assist shoppers and produce managers
LOS ALAMITOS, CA (June 2015) — Frieda’s Specialty Produce premieres its 2015 YouTube video series with “Specialty Produce 101: Angelcot®”— just in time to kick off the season for Frieda’s exclusive white apricots. Third-generation Caplan family member Alex Jackson, daughter of President & CEO Karen Caplan and granddaughter of founder Dr. Frieda Caplan, returns as the host.
Produced in-house in Frieda’s test kitchen, these one-and-a-half minute videos offer interesting facts and recipe ideas for specialty items such as Jackfruit, Dragon Fruit, Fennel, and Pine Nuts. The videos are also used by Frieda’s clients to train their produce managers.
Four more videos are planned for this season.
Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s to pre-book the limited-availability, Frieda’s exclusive Angelcots®.
About Frieda’s Inc.
With over 50 years of fresh produce innovation, Frieda’s Specialty Produce continues to change the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda’s was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Sunchokes®, Stokes Purple® Sweet Potatoes, Sangria and Fiore Viola Artichokes, and many more. Frieda’s featured program is “Eat One Fruit a Day That Scares You,” which encourages everyone to #FearNoFruit. Connect with Frieda’s on Facebook, Twitter, Instagram, YouTube, Pinterest, and at Friedas.com.