Frieda’s ‘School of Purple Magic’ to Host Preview Day at Southern Exposure

The specialty produce ‘faculty’ is ready to educate retailers on purple produce and other trending fruits and vegetables

Los Alamitos, CA (March 2017) – Supporting the “Magic in Produce” theme of Southeast Produce Council Southern Exposure 2017, Frieda’s Specialty Produce is proud to invite attendees to “Frieda’s School of Purple Magic” Preview Day activities at Booth 620 on Saturday, March 11.

“Purple produce is a major 2017 food trend, and no one knows purple like we do. After all, we have been working with our clients on ‘Power of Purple’ since 2013,” said Karen Caplan, headmistress of Frieda’s School of Purple Magic (otherwise known as president and CEO of Frieda’s). “Shoppers really respond to a big, bountiful purple destination display. National media is buzzing with purple produce trends this year, featured everywhere from NBC’s TODAY show to Consumer Reports. Retailers, wholesalers, and foodservice providers must take advantage of this hot trend.”

Interested “students” will also discover top selling purple produce like Stokes Purple® sweet potatoes and other trending specialty fruits and vegetables at the booth. Call Frieda’s admission officers (also known as account managers) to learn more about current programs.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.