Frieda’s to ‘Bowl’ over United Fresh Show Attendees

The specialty produce company will showcase impactful branding and on-trend recipe sampling

LOS ALAMITOS, CA (June 2016) – Frieda’s Specialty Produce is bringing the love to United Fresh attendees on June 21-22 with its new branding, plus sampling of its signature Stokes Purple® sweet potatoes at booth #2214. Frieda’s “adorable” kumquat bag is also a United Fresh Produce Innovation Award finalist.

“We’re super excited to return to exhibit at United Fresh this year,” said Karen Caplan, president and CEO of Frieda’s Specialty Produce. “We’d love to chat with our retail, wholesale, and foodservice friends about how our new packaging and brand can increase retail sell-through and profits.”

Frieda’s will feature its fresh and fun, visually impactful branding and its lines of specialty fruits, vegetables, and complementary products that are sure to inspire new food experiences for friends, families, and food lovers everywhere.

“And of course, you’ll need to power up with a sample of our antioxidant-packed Purple Power Breakfast Bowl before you walk the rest of the show!” added Caplan.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 54-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like kiwi fruits, Stokes Purple® sweet potatoes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.