Nicaraguan Red Dragon Fruit Ripe for Summer Sales

Peak season of shoppers’ favorite, high flavor, red-fleshed dragon fruit begins in early July

Los Alamitos, CA – (June 2018) – Enter the red dragon…fruit! Grown with care in Nicaragua, this flavorful red dragon fruit is two weeks away from its high-volume launch in July, and will be available through November.

“Our grower continues to focus on the best, most flavorful varieties of red dragon fruit and we are expecting excellent volume this season,” said Allen DeMo, director of procurement and sourcing at Frieda’s Specialty Produce. “The season is just starting, and we will have several large flushes of fruit late June through July, which will give retailers the opportunity to build large displays.”

This non-irradiated dragon fruit is grown in rich, volcanic soil and is known for its sweet, flavorful, deep magenta flesh.

“We receive requests daily from shoppers asking for red-flesh dragon fruit because they have seen them on Instagram in smoothie bowls and beverages,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “We have developed new tools to help retailers build large displays that move volume. We also know that sampling will make a huge difference for red dragon fruit sales. Showcasing the bright color will create impulse sales.”

Call Frieda’s sales team today at 714-733-7676 to slay your summer sales.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.