A Turmeric Takeover

Retailers prepare as the ‘spice of the year’ catches on with shoppers

LOS ALAMITOS, CA (April 2016) – The turmeric trend shows no sign of stopping as it moves from juice bars into coffeehouses, from family kitchens to restaurants, and from baking aisles to center store and fresh perimeters.

Dubbed “Spice of the Year” for 2016 by the Baum+Whiteman report [PDF], fresh turmeric root has been growing steadily as a staple of the healthy eating and juicing set. The new food trend of “golden milk,” turmeric-infused dairy or plant-based milk, has recently emerged and is gaining popularity. Turmeric-infused almond milk and turmeric-dusted coconut chips are among many turmeric food products seen all over the recent Natural Products Expo West.

More shoppers are learning about the anti-inflammatory health benefits of turmeric from health magazines and news articles, and they are now looking for fresh roots. Recipes often call for both fresh turmeric and fresh ginger together, so retailers should merchandise turmeric and ginger roots together. Juicing sections are also a magnet for health conscious consumers and a great place to feature turmeric, along with other juicing favorites like kale and young coconut.

Frieda’s Specialty Produce has consistent supplies of fresh turmeric root from Jamaica and Fiji available in convenient 6-ounce and 8-ounce clamshells, and in bulk.

Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s account managers about turmeric and other trending products, and gain access to Frieda’s extensive product information, high resolution images, and recipe database.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 54-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like Stokes Purple® sweet potatoes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.