Frieda’s Brings Refreshing Innovation to West Coast Produce Expo

The specialty produce company and first-time exhibitor will showcase its popular two-tier display unit

Los Alamitos, CA – (May 2018) – Frieda’s Specialty Produce is set to make its debut at the West Coast Produce Expo on May 12 in Palm Desert, California, featuring its traffic-stopping two-tier display unit and a line of tropical fruits to gear up for summer.

Known for its innovation and above-and-beyond customer service, Frieda’s is bringing a display solution to the expo. “Our display unit is designed according to input from produce managers and merchandisers,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “It stops traffic in the store and encourages shoppers to try something new.”

The two-tier display unit is perfect to draw attention in limited space. The colorful design appeals to shoppers’ curiosity, and the compact size is perfect for a specialty program.

Stop by booth 712 to chat with Frieda’s team about fresh, new ideas for your specialty produce program.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.