The specialty produce company brings new produce ideas to the table
Los Alamitos, CA (October 2017) – Frieda’s Specialty Produce is bringing innovation to the table at PMA Fresh Summit booth 1207 with jackfruit selling solutions.
“At Frieda’s, we know jack…fruit, and we know how to make it sell at retail,” said Alex Jackson Berkley, senior account manager of Frieda’s Specialty Produce. “Jackfruit has become one of the most asked-about and sought-after tropical fruits, a natural star for your tropical program. You cannot miss a pile of jackfruit at retail—it’s definitely a ‘wow’ item that sets stores apart from the competition.”
Jackfruit is one of the biggest (literally) trends in produce today. The sheer size of this fruit (8 to 24 pounds) catches the eye, but it’s the label and point-of-sale merchandising that close the sale for shoppers, by offering them the information and inspiration they need to make a confident purchase.
“There’s no better time to talk to us about jackfruit and our full line of tropical fruits than at PMA Fresh Summit,” added Berkley. “Our jackfruit selling solution is just one of the ways we go beyond what is expected at Frieda’s.”
With more than 55 years as specialty produce trailblazers, Frieda’s knows what’s new in specialty produce and what’s trending with shoppers to keep its customers relevant in the produce space.
“Our mission is to inspire new food experiences for consumers and we are always looking for ways to partner with clients who understand that education is key for moving these lesser known and unusual fruits and vegetables,” Berkley said.
So, pull up a chair at booth 1207 or call a Frieda’s account manager today to learn more about the company’s fresh brand, shopper-friendly packaging, and unique product mix that make life a lot sweeter for retailers, wholesalers, and foodservice providers everywhere.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.