The Purple Countdown Begins: New Crop Stokes Purple® Sweet Potatoes Ready to Ship First Week of September


Book now for the popular California-grown purple sweet potatoes, exclusively available from Frieda’s Specialty Produce

Los Alamitos, CA (August 2017) – Shoppers’ favorite Stokes Purple® sweet potatoes are back in season and ready to ship on September 6. Plan your ads now and pre-book the trendiest item in the sweet potato category from Frieda’s Specialty Produce.

According to recent research from Welch Foods, shoppers are seeking health benefits from colorful foods, especially antioxidant-rich purple.

“Shoppers have been contacting us wanting to know when the season will be starting. The Stokes Purple® sweet potatoes definitely have a cult-like following,” said Alex Jackson Berkley, senior account manager of Frieda’s. “Purple foods continue to be a hot trend, and purple is definitely the new orange when it comes to sweet potatoes.”

“Stokes Purple® sweet potatoes are a must-have item for retailers to include in their fall table resets,” said Berkley. “Stokes Purple® sweet potatoes are also ideal to promote pre-Thanksgiving, winter holidays, the New Year, and Easter/spring.”

Organic and conventional Stokes Purple® sweet potatoes are available from September through May in 15 lb. and 40 lb. cartons. Every potato is labeled to reduce front-end checker error. An organic 12/3 lb. bag is also available.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.