The specialty produce company partners with wholesalers and foodservice distributors to inspire new food experiences for children nationwide
Los Alamitos, CA (August 2017) – For wholesalers who supply school districts, planning begins now for the coming school year! Frieda’s Specialty Produce can help its customers get to the head of the class by offering exotic fruits and vegetables for the school snacking program and the USDA Fresh Fruit and Vegetable Program (FFVP).
“We offer customized programs with fun and exciting fruits and vegetables like starfruit and watermelon radishes. They can really set our customers and their school districts apart,” said Jeff Kelly, sales manager of Frieda’s. “Thanks to our unique product selection and our team’s expertise with FFVP, we know what a school district needs and we can help win the bids.”
The FFVP grants funds for elementary schools to offer free fresh fruit and vegetable snacks, helping kids learn to make healthier food choices. “We’re making an impact on America’s future and our growers’ sustainability in the industry,” said Kelly. “Kids love to try new things, especially when it’s colorful, flavorful, and fun; specialty produce gets them excited about fruits and vegetables.”
Wholesalers and foodservice distributors interested in including specialty produce such as rambutan, cape gooseberries, baby bok choy, and organic finger limes in their FFVP should contact Frieda’s account managers today.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.