Make Your Potato Display Pop with Purple Specialty Spuds

Celebrate Potato Lover’s Month with colorful potato varieties

LOS ALAMITOS, CA (January 2016) – Celebrate Potato Lover’s Month with a purple flare. Attract shoppers with colorful, specialty varieties on your potato display. Frieda’s Specialty Produce recommends the following eye-popping potatoes:

Star Spangled Spuds: Grab shoppers’ attention with this mix of Yukon gold, purple, and red potatoes in a 2-pound bag with Frieda’s new bold and brightly colored label.

Purple Peruvian potatoes: Beautiful inside and out, these purple potatoes provide a great color break and attract shoppers. A- and baby sizes are available.

Stokes Purple® sweet potatoes: Add a purple color break to the sea of orange in your sweet potato display. This beautiful purple variety is also a favorite of fitness enthusiasts and foodies. Also available in organic.

A great way to increase impulse sales is to merchandise these specialty potatoes alongside flavorful shallots, Cipolline onions, elephant garlic, and white, red, and gold boiler and pearl onions.

Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s to find out more about these and other trending products, and gain access to Frieda’s extensive product information, high resolution images, and recipe database.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like Stokes Purple® sweet potatoes, Sangria artichokes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.