Frieda’s New Holiday Table Essentials

New holiday must-haves plus old favorites lead to incremental sales

Los Alamitos, CA – (September 2018) – Consumers are craving new tastes and flavors at this year’s holiday table. In fact, according to Wakefield Consulting, 59 percent of holiday hosts are looking to serve something new at Thanksgiving this year.

“Now more than ever, consumers are interested in sharing new holiday recipes with their family and friends,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “They’re looking to try new holiday food experiences, without losing sight of their favorite classic dishes.”

Items like Frieda’s Stokes Purple® sweet potatoes, colored cauliflower, pine nuts, elephant garlic and rainbow carrots all offer the color varietals of traditional items, but with a twist for the new holiday table.

Even Berkley plans to update her family’s menu this year. “At our house, we’re planning to serve something new, Stokes Purple® sweet potato pie, an updated version of a beloved tradition. And, of course, it would not be Thanksgiving without our traditional honey-roasted rainbow carrots.”

With 69 percent of hosts planning to buy their holiday produce from their standard chain grocery stores and 81 percent of them looking to purchase additional items outside of their lists, we expect an overall increase in consumer spending for the holidays. So make sure your holiday resets are stocked and ready with items by mid-October because today’s host is planning early and comfortable experimenting in the kitchen.

Call your Frieda’s account manager today to pre-book your holiday produce essentials.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.