Thanks to feedback from retailers and their shoppers, Frieda’s Specialty Produce now offers peppers in 8-oz. stand-up pouch
LOS ALAMITOS, CA (August 2016) – Very popular shishito peppers are now available in eye-catching, convenient, 8-oz. stand-up pouches from Frieda’s Specialty Produce.
In its winter 2015 industry trends report, United Fresh Produce Association highlighted shishito peppers as a growing/trending item in foodservice, and these mostly mild peppers are showing up as an appetizer on menus around the country. That trend translates to increased retail sales opportunities with consumers, especially during summer grilling season.
“We have been selling shishito peppers for several years, and every year they get more popular,” said Karen Caplan, president and CEO of Frieda’s. “Shoppers will be looking for these peppers and our grab-and-go pouch makes it easy, while retailers will love our eye-catching, easy-to-merchandise package that will protect and extend the life of the product.
“Our shishito pouch offers the perfect solution for everyone,” added Caplan.
Using 60 percent less material than a clamshell, Frieda’s shishito pouch stands up for easy display and stands out in the produce aisle with its bright color, playful copy, and serving ideas.
Shishito peppers are available from Frieda’s in 12/8 oz. pouches and in bulk. Organic shishito peppers are also available in bulk in limited supply during the summer.
Add some spice to your summer sales by contacting Frieda’s account managers about our shishito peppers, or any other peppers like Carolina reaper, Trinidad scorpion, ghost, and orange habanero peppers.
About Frieda’s Inc.
Frieda’s Specialty Produce celebrates a 54-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like kiwi fruits, Stokes Purple® sweet potatoes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.