Rebranded Crêpes Sweeten Up Valentine Produce Sales

Frieda’s new crêpes packaging attracts impulse shoppers to help boost retailers’ berry sales

LOS ALAMITOS, CA (January 2016) – This February, provide your shoppers with a Valentine’s Day meal solution display featuring value-added produce items like Frieda’s newly branded French Style Crêpes, paired with your fresh berry case.

Frieda’s new packaging design has a fun, young vibe that appeals to home-cooking Millennials without alienating Baby Boomers. With attractive branding, including the phrase “Ooh là là” on the packaging, Frieda’s ready-to-eat crêpes are an easy way for shoppers to add a little romance to their Valentine’s Day menus.

Packed in ready-to-display cases, the crêpes are also available in a self-standing crêpes shipper display of four 12/5oz. cases featuring bright colors and tasty graphics that will catch shoppers’ eyes and draw them right to your Valentine’s Day destination display.

While crêpes are a perfect complement to fresh berry displays, Frieda’s also recommends merchandising them with tropical fruits, such as passion fruit and pomegranate, and specialty citrus, such as mandarins, blood oranges, pink lemons, and Meyer lemons.

Shelf-stable and ready-to-eat, Frieda’s crêpes are the perfect impulse item for your produce department. Ooh là là, indeed!

Contact Frieda’s to find out more about la crêpe magnifique shipper and très bons products.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like Stokes Purple® sweet potatoes, Sangria artichokes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.