Purple Produce Still Trending

Purple foods continue to grow in popularity and show no signs of stopping

LOS ALAMITOS, CA (March 2016) – From the Winter Fancy Food Show to the March issue of Better Homes and Gardens, purple is everywhere. Produce retailers should take advantage of peak purple produce season and the growing food trend this spring by creating a #PurplePower destination in the produce department.

The Specialty Food Association identifies purple as one of the Top 5 food trends spotted at the 2016 Winter Fancy Food show, from purple potatoes to beets. The March 2016 issue of Better Homes and Gardens magazine includes a feature article titled, “Power of Purple,” filled with stunning photos and recipes for purple snow peas, purple kohlrabi, purple cauliflower, baby purple carrots, and radicchio.

Known for its wide selection of purple fruits and vegetables, Frieda’s Specialty Produce offers these purple items shoppers will be looking for, including Stokes Purple® sweet potatoes, passion fruit and purple asparagus.

Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s account managers to get a complete list of available purple items and other trending products, and gain access to Frieda’s extensive product information, high resolution images, and recipe database.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a nearly 54-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like Stokes Purple® sweet potatoes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.