Help Shoppers Ring in the New Year With Inspired Dishes From LA’s Top Chefs

Innovative, vegetable-driven party recipes can be a focus for the produce department

Los Alamitos, CA – (November 2018) – While preparing for the holidays, don’t forget about providing a delicious and inspired approach to New Year’s Eve entertaining for your shoppers.

A recent Wakefield Research poll shows that 85 percent of consumers plan to attend a holiday celebration this season, and New Year’s Eve parties and New Year’s Day brunches are great ways to celebrate. Furthermore, 97 percent of consumers plan to shop for produce to fuel their holiday celebrations, according to the same study.

“At Frieda’s, we have partnered with chefs Heather and Emily from Botanica Restaurant in Los Angeles, which was named one of the Top 10 new restaurants in 2017 by ‘LA Magazine,’” said Alex Jackson Berkley, assistant sales manager for Frieda’s Specialty Produce. “Their recipes fit in perfectly for New Year entertaining, while inspiring consumers to try new dishes.”

“We love working with the Stokes Purple® sweet potatoes from Frieda’s,” said Chef Heather Sperling. “They’re so versatile and have a place at every table—from morning though night! Purple Sweet Potato Fritters with Green Tahini is a dish that’s as ideal as a passed hors d’oeuvre as it is as a dinner party centerpiece. Garam Masala Purple Sweet Potatoes with Garlicky Yogurt is a vibrant, unexpected side dish that will definitely be on my holiday table. We love riffing on hummus, and one of our new favorites is Spiced Purple Sweet Potato Hummus, ideally served on a crudité platter with roasted purple asparagus, charred orange cauliflower, crunchy jicama, and mini sweet peppers.”

“We are all about inspiring new food experiences and that is something we share in common with Botanica,” said Berkley. “There is no better way to ring in the New Year than by introducing your friends and family to new, delicious foods.”

Call your Frieda’s account manager today to help plan your New Year’s Eve displays with products like Stokes Purple® sweet potatoes, purple asparagus, colored cauliflower, Meyer lemons, jicama, elephant garlic, and mini sweet peppers.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.