Popular purple tubers and other purple produce are in demand for holiday feasts
Los Alamitos, CA (November 2017) – Everyone is looking for these Instagram-famous Stokes Purple® sweet potatoes for their fall feasts. Draw shoppers in to your produce department with a big, beautiful sweet potato display featuring these purple-skinned tubers.
“Our retail partners say the best time of year to promote Stokes Purple® sweet potatoes is the weeks leading up to Thanksgiving,” said Alex Jackson Berkley, senior account manager at Frieda’s Specialty Produce. “With sweet potatoes remaining a trendy and staple produce item, and shoppers looking to add color to the Thanksgiving table, Stokes Purple® sweet potatoes will sell out for the holiday.
“Conventional Stokes Purple® sweet potatoes can be merchandised with other sweet potatoes, and the organic ones can be in the organic section,” said Berkley. “Purple deserves a place at the holiday table.” Add purple cauliflower, purple asparagus, baby purple potatoes, and radicchio to round out the holiday purple vegetable set.
Other popular volume holiday items from Frieda’s include fingerling and baby potatoes, Frieda’s Star Spangled Spuds, ginger, shallots, blood oranges, Fuyu persimmons, and Green Dragon apples.
(Turkey) Trot over to the phone and call a Frieda’s account manager to book your holiday orders today.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.