Get Ready for the Veg-olution of 2016

Prepare your produce department for vegetable-focused food trends

LOS ALAMITOS, CA (December 2015) – Next year’s food trends lead to the produce department, finds Frieda’s Specialty Produce. From the clean-eating movement to a more vegetable-centric menu, don’t miss out on the great vegetable revolution of 2016!

Clean Eating Movement

Shoppers are eliminating processed food and artificial ingredients from their diets, sticking to more fresh ingredients instead. Take advantage of this trend and keep shoppers coming back for more by consistently stocking your produce department with a variety of nutrient-dense vegetables like Sunchokes® and Stokes Purple™ Sweet Potatoes, and flavor boosters like ginger, fresh chile peppers, and various onions.


With the Meatless Monday movement continuing to gain popularity and vegetable spiralizers flying off the shelf, it’s easy to see that vegetables are gaining ground as the star players in restaurants as well at home. Colored carrot and zucchini ribbons are nudging out actual pasta, and roasted root vegetables like celery root and colorful beet varieties are taking over more plate space at dinner time.


The Baum+Whiteman report named turmeric “Spice of the Year” for 2016 [PDF]. This yellow root has been gaining popularity in recent years with the clean-eating and juicing sets as an immunity booster.

Flavorful Heat

Home food preservation continues to be a trend with shoppers, including homemade hot and chile sauces. While Ghost and Trinidad Scorpion Peppers remain popular, foodies are—forgive the pun—burned out on pure heat and are seeking more flavor from peppers like Habanero, Serrano, and Poblano, along with Hatch Peppers from New Mexico in the summer.

Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s to find out more about these and other trending products, and gain access to Frieda’s extensive product information, high resolution images, and recipe database.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like Stokes Purple® Sweet Potatoes, Sangria Artichokes, Habanero Peppers, Sunchokes®, and Organic Finger Limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.