The Future Is Purple: Pantone Picks ‘Ultra Violet’ as 2018 Color of the Year

Bring the Color of the Year into supermarkets with vibrant purple produce

Los Alamitos, CA (December 2017) – Purple still reigns, according to Pantone, the global authority on color, announcing “Ultra Violet” as the 2018 Color of the Year. Pantone’s selection comes on the heels of a report by Frieda’s Specialty Produce naming colorful produce (including purple) a 2018 food trend.

Each year, Pantone chooses a color that symbolizes design trends and the cultural mood. “Inventive and imaginative, Ultra Violet lights the way to what is yet to come,” according to Pantone’s website.

“The description of Ultra Violet hits home with us because purple has been our color from the very beginning,” said Alex Jackson Berkley of Frieda’s. “My grandmother, Frieda Rapoport Caplan, opened the business with a purple sign in 1962. She was the first woman to own a produce business and purple became a symbolic color for the company’s passion and innovation.”

Since 2012, when Frieda’s launched their “Power of Purple” program, they have been helping customers create exciting in-store experiences around this popular color.

“The popularity of purple produce shows no sign of slowing as more shoppers are discovering the nutritional values of purple produce and the photo-friendly color it adds to their plates,” said Berkley. “With Pantone’s latest news, we are already creating some new promotions and programs to increase the customer experience in store. Stay tuned for our announcements in the near future.”

As the purple produce experts, Frieda’s team is at the ready to help produce merchandisers bring #PurplePowerToThePeople by creating bountiful purple displays showcasing purple cauliflower, asparagus, baby potatoes, kohlrabi, and baby carrots, along with passion fruit, eggplant, radicchio, Treviso, and shoppers’ favorite Stokes Purple® sweet potatoes.

Frieda's Specialty Produce - Purple Power - Retail Display

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Inspire. Taste. Love.