Boost Winter Sales with Specialty Citrus

Good fall supply from the Southern Hemisphere to smooth transition to strong California season

Frieda's Specialty Produce - Winter Citrus

Los Alamitos, CA (October 2017) – It may be getting cold outside, but produce sales can stay hot with winter citrus. Shoppers will be looking for the sunshiny color and bright flavor of citrus, from tiny kumquats to giant pummelos.

“We have good supplies of citrus from the Southern Hemisphere already coming in, and California has just started,” said Alex Jackson Berkley, senior account manager of Frieda’s Specialty Produce. “It’s never too early to start planning your specialty citrus program for the winter months.”

Top citrus sellers include Cara Cara and blood oranges; Meyer, pink, and seedless lemons; and mandarin varieties.

“The items that create excitement are our high-flavor citrus varieties like Tahitian pummelos, sweet limes, and mandarinquats,” said Berkley. “We’ve noticed shoppers are more informed about unique citrus varieties—it’s so much more than navel oranges and lemons now.”

As a trends spotter, Frieda’s team predicts a slight bump in demand for blood oranges. “Our phones have been ringing with consumer magazines looking for blood oranges for their winter issues. October through December is the time to make sure you’re always well stocked with blood oranges.”

Call your Frieda’s account managers to book your citrus program today.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Frieda’s to showcase jackfruit selling solutions at PMA Fresh Summit

The specialty produce company brings new produce ideas to the table

Frieda's Specialty Produce - PMA Fresh Summit 2017 - Jackfruit

Los Alamitos, CA (October 2017) – Frieda’s Specialty Produce is bringing innovation to the table at PMA Fresh Summit booth 1207 with jackfruit selling solutions.

“At Frieda’s, we know jack…fruit, and we know how to make it sell at retail,” said Alex Jackson Berkley, senior account manager of Frieda’s Specialty Produce. “Jackfruit has become one of the most asked-about and sought-after tropical fruits, a natural star for your tropical program. You cannot miss a pile of jackfruit at retail—it’s definitely a ‘wow’ item that sets stores apart from the competition.”

Jackfruit is one of the biggest (literally) trends in produce today. The sheer size of this fruit (8 to 24 pounds) catches the eye, but it’s the label and point-of-sale merchandising that close the sale for shoppers, by offering them the information and inspiration they need to make a confident purchase.

“There’s no better time to talk to us about jackfruit and our full line of tropical fruits than at PMA Fresh Summit,” added Berkley. “Our jackfruit selling solution is just one of the ways we go beyond what is expected at Frieda’s.”

With more than 55 years as specialty produce trailblazers, Frieda’s knows what’s new in specialty produce and what’s trending with shoppers to keep its customers relevant in the produce space.

“Our mission is to inspire new food experiences for consumers and we are always looking for ways to partner with clients who understand that education is key for moving these lesser known and unusual fruits and vegetables,” Berkley said.

So, pull up a chair at booth 1207 or call a Frieda’s account manager today to learn more about the company’s fresh brand, shopper-friendly packaging, and unique product mix that make life a lot sweeter for retailers, wholesalers, and foodservice providers everywhere.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Boost Holiday Sales with Essential Specialty Produce

Plan now for must-have holiday display builders from Frieda’s Specialty Produce

Frieda's Specialty Produce - Pearl Onion Display

Los Alamitos, CA (September 2017) – Prepare for the holiday shopping season by booking all the essential complementary items for your holiday produce sets.

“For your holiday resets and department walk-throughs, include these complementary and specialty items so your shoppers have everything they need in the produce department,” said Alex Jackson Berkley, senior account manager of Frieda’s Specialty Produce. “The top sellers each year are shallots, elephant garlic, specialty onions (pearl, boiler, and cipolline), pine nuts, cinnamon sticks, vanilla beans, and mulling spices.”

Additionally, there are big sales opportunities on Stokes Purple® sweet potatoes, fingerling and baby potatoes, variety hard squash, and sweet crab apples.

“These are all items that consumers use in their holiday menus. It’s important to have them available in store by mid-October to maximize your holiday impulse sales,” said Berkley.

Call your Frieda’s account manager today to pre-book your holiday produce essentials.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Conjure Up Halloween Sales with Spooky Foods

Prepare your produce department for shoppers looking for stranger things

Frieda's Specialty Produce - Spooky Foods

Los Alamitos, CA (September 2017) – Summon shoppers to the produce department with a “Spooky Foods” display featuring out-of-this-world fruits and vegetables, along with traditional fall pumpkin and squash.

“Halloween is the perfect time to showcase your tropical fruits and specialty vegetables as shoppers will be looking for unique, spooky items for their Halloween celebrations,” said Alex Jackson Berkley, senior account manager of Frieda’s Specialty Produce.

“Build out your ‘spooky foods’ displays with creepy-looking fruits and vegetables on both dry and refrigerated cases, and have fun with it,” added Jackson. “Why should the center aisles have all the Halloween fun?”

New #spookyfoods favorites include jackfruit, organic finger limes, colored cauliflower, and “scary hot” ghost peppers. Other Halloween classics include Buddha’s hand citron, Kiwano® horned melon, dragon fruit, rambutan, red cactus pears, and blood oranges.

Call the spooky foods specialists (aka Frieda’s account managers) today to help you put together a “scare-tastic” product selection.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

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