Crêpes and Berries: Perfect Pairing to Sweeten Mother’s Day Sales

Cross-merchandising complementary items with produce encourages impulse buy and increases basket ring

Frieda's Specialty Produce - French Style Crepes - Berries

Los Alamitos, CA – (April 2018) – Make it easy for shoppers looking to make a memorable Mother’s Day dessert by adding top-selling, value-added Frieda’s French Style Crêpes to your fresh berry display.

“Shoppers picking up strawberries can be enticed to also pick up the ready-to-eat crêpes displayed nearby and vice versa,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “Mother’s Day is a special occasion and shoppers are always looking for an easy option for something special to make an impressive meal.”

To boost berry sales, Frieda’s offers a shelf-stable display box of 12/5 oz. French Style Crêpes, plus an attractive, self-standing display shipper, which holds four cases (48 packages).

“Our display unit is designed to showcase the crêpes without interfering with other items,” said Berkley. “The display unit’s bright color and attractive design draw in shoppers to the area.”

While crêpes are a perfect complement to fresh berry displays, Frieda’s also recommends adding whipped cream, Nutella, and nuts for a complete dessert idea.

Frieda’s is now taking pre-bookings for these crêpes shippers. Call today to take advantage of this Mother’s Day opportunity.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Cindy Karas Sherman Joins Frieda’s as Director of Marketing and Innovation

The specialty produce company welcomes former Starbucks executive to the family

 Frieda's Specialty Produce - Cindy Karas Sherman

Los Alamitos, CA – (April 2018) – Frieda’s Specialty Produce proudly introduces Cindy Karas Sherman as its new Director of Marketing and Innovation.

With 16 years of experience in Marketing Strategy, and Marketing Management and Innovation, Sherman has innovated for Consumer Packaged Goods companies such as PepsiCo, Wrigley, and most recently, Starbucks, where she launched—in the grocery aisle—Starbucks Plus K-Cup Coffee with twice the caffeine and managed the Teavana Hot Tea business within Starbucks retail stores. Sherman has deep innovation experience, having built new product pipelines across the coffee, confections, snacks, and juice categories. She applies her background in design thinking to all of her innovation and marketing challenges.

“We are thrilled to welcome Cindy to the Frieda’s family,” said Karen Caplan, President and CEO of Frieda’s. “Her entrepreneurial spirit elevates our innovative culture and her CPG experience gives us a fresh perspective to improve how we can go above and beyond for our clients.”

Sherman has a bachelor of science in Marketing from Rutgers University and an MBA from Haas School of Business at University of California, Berkeley. She relocated from Seattle, Washington, to Long Beach, California, with her family in March.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Eastern Produce Council to Honor Dr. Frieda Rapoport Caplan at April Dinner Dance

Frieda’s founder is one of the two honorees at the upcoming EPC event in New Jersey

Frieda's Specialty Produce - Frieda Caplan - Dr. Frieda Rapoport Caplan

Los Alamitos, CA – (March 2018) – Dr. Frieda Rapoport Caplan, founder of Frieda’s Specialty Produce, is among the two women honored for their decades of contribution to the produce industry at the Eastern Produce Council (EPC) John J. McAleavey 52nd Annual Dinner Dance in Woodland Park, New Jersey, on April 7.

“I am so honored to have been chosen by the Eastern Produce Council for this honor,” said Caplan. “Some of my first direct customers are EPC members: Wakefern, D’Arrigo Brothers, and Kings Supermarkets.”

“Frieda is an amazing pioneer in our industry,” said Marianne Santo, vice president of the EPC and senior produce buyer for Wakefern. “I join all my peers at the Eastern Produce Council in recognizing her contribution to the industry.”

The EPC also will posthumously honor Annabel Donio Arena, second-generation leader of Frank Donio Inc. of Hammonton, New Jersey.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Celebrate Love Your Produce Manager® Day on April 2

Thank your produce staff for a job well done after busy spring holiday promotions

Frieda's Specialty Produce - Love Your Produce Manager Day - LYPM - April 2

Los Alamitos, CA – (March 2018) – This year’s national Love Your Produce Manager® Day is on April 2, the Monday after Easter and Passover weekend. Show your extra appreciation for your produce staff for a job well done after a busy spring holiday weekend.

As featured in Chase’s Calendar of Events, Love Your Produce Manager® Day is a day to honor supermarket produce managers for their exemplary service and dedication to their craft. Frieda’s Specialty Produce invites industry participation in saluting these hardworking men and women both in stores and over social media with hashtag #LYPM.

For each industry company or organization that uses #LYPM hashtag or mentions Love Your Produce Manager® Day in its communications, Frieda’s will make a donation on its behalf to the Second Harvest Food Bank of Orange County, a member of the Feeding America national network. Love Your Produce Manager® Day messages must be posted by 11:59 p.m. PST on April 3 to be counted for the donation. Over 30 produce organizations and professionals participated in 2017.

“The produce department is the center of a supermarket now more than ever, and the produce managers work hard to build beautiful displays, keep products in stock, and inspire new food experiences for shoppers every day,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “As a company that got our start because of produce managers calling and asking for unusual fruits and vegetables, we know that they are as passionate about their jobs as we are. That’s why we created the holiday on our 50th anniversary in 2012.”

Additionally, Frieda’s is hosting a public social media giveaway to encourage shoppers to share selfies with their local supermarket produce managers and hashtag #LYPM from March 26 through April 3.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.