Drive Sales for Valentine’s Day with a Crêpe Display

Boost February impulse sales by cross-merchandising fresh berries with shelf-stable, ready-to-eat crêpes

Frieda's Specialty Produce - French Style Crepes - Berries

Los Alamitos, CA (January 2018) – Boost berry sales by cross-merchandising with top-selling, value-added produce items like ready-to-eat French Style Crêpes available from Frieda’s Specialty Produce. Historically, the biggest sales period for crêpes is from Valentine’s Day through Mother’s Day in May.

Frieda’s newly designed instant display unit holds four 12/5 oz. cases of the shelf-stable, ready-to-eat French Style Crêpes. The display and the packaging feature a bright, fun design that attracts impulse shoppers, especially millennials, and includes how to prepare crêpes in three easy steps.

“Our top retail clients suggested that we design these space-saving display units,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “We also found that the stand-up displays draw attention to other produce around the area and not just to the crêpe packages themselves. They definitely work well with berries and also with tropical fruits and citrus.”

These displays are also great for center aisle promotions with jams.

Call a Frieda’s account manager today for sweet deals on these crêpes displays and other Valentine’s Day promotion ideas.

Frieda's Specialty Produce - French Style Crepe Display

 

 

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Veggies and the Brain: Top 2018 Healthy Eating Trends Lead to the Produce Department

Shoppers seek out fruits and vegetables to boost brain health and as alternative to carb-heavy ingredients

Frieda's Specialty Produce - Work It - Power of Purple - Stokes Purple Sweet Potatoes

Los Alamitos, CA (January 2018) – Brain foods and carb alternatives are two of the hottest healthy eating trends for 2018, and shoppers will be looking in the produce department to find what they need.

“Shoppers are always trying to make healthier choices at the beginning of the year, which includes seeking out fresh produce they read or hear about in the food trend lists,” said Alex Jackson Berkley, assistant sales manager of Frieda’s Specialty Produce. “Retailers must be ready to meet the demand.”

Many health publications, including “Today’s Dietitian” magazine, point to brain foods as one of the top trends for 2018. These are foods that help with cognitive function, memory, and alertness. Some brain-healthy foods include fresh fruits and vegetables high in anthocyanin, the antioxidant in blue-purple foods like blueberries, purple grapes, and Stokes Purple® sweet potatoes.

The National Restaurant Association and Natural Grocers see a trend in vegetables as carb substitutes―from spiralized vegetable “noodles” for pasta to sweet potato slices as “toasts.” Adding vegetables to unexpected dishes like oatmeal, smoothies, and desserts to add nutritional values, colors, and flavors is also a trend to watch for.

“The Stokes Purple® sweet potato is on those lists as a hip and healthy food to eat in 2018,” said Berkley. “In addition to being a source of brain-healthy anthocyanin, Stokes Purple® sweet potato fans have been adding them to everything from breakfast burritos to brownies.

“Retailers can tie in the ‘Power of Purple’ with Ultra Violet being 2018’s color of the year for their promotions,” added Berkley. In December, Pantone, the global authority on color, announced Ultra Violet as the color of 2018 that will be seen everywhere from fashion to food.

Call Frieda’s account managers today to kick off your “Power of Purple” program and start 2018 off right.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

6 Reasons Retailers Need Chinese New Year Promotions

Frieda’s Specialty Produce offers special training and programming to help retailers ring in Year of the Dog

Frieda's Specialty Produce - Chinese New Year 2018 - Year of the Dog

Los Alamitos, CA (December 2017) – Draw in shoppers to your store with the unique food experience of a Chinese New Year promotion. Frieda’s Specialty Produce offers special support to customers who book a Chinese New Year promotion by January 10; it includes a holiday promotion playbook, team training, point-of-sale support, and key merchandising recommendations to create a successful program.

Chinese New Year (also known as “Lunar New Year” or “Spring Festival”) is one of the biggest food holidays, and is celebrated across the country and around the world. The Year of the Dog begins on February 16, but the celebration starts a few days before and continues for 15 days afterward with feasts focusing on fresh produce, meat, and seafood.

Since the number six is considered lucky in Chinese tradition, here are six reasons retailers need Chinese New Year promotions.

1. Boost Winter Sales

Other winter promotions like the Big Game and Valentine’s Day promotions do not always translate into bigger sales in the produce department. However, the Chinese New Year celebration is all about fruits and vegetables, and it goes beyond just the one day.

“The celebration may begin a few days before the actual new year’s day on February 16, but the key to success is to have your stores ready to go with full displays starting in early February and continue promotions through the end of the month,” said Alex Jackson Berkley, assistant sales manager at Frieda’s.

2. Unique In-store Experience

According to SupermarketGuru’s 2018 trends forecast, shoppers will be looking for a multi-sensory food experience—they want to interact with foods. “Chinese New Year is a great opportunity to engage in-store shoppers with an experience they can’t get from shopping online, and that definitely will set your store apart from the competition,” said Berkley. “Make an event out of the holiday with sampling and cross-promotions with other departments.”

3. Produce Showcase

Traditional feasts feature top Asian sellers such as ginger, daikon radishes, and Shanghai bok choy. “Create a destination with a refrigerated Chinese New Year spot display with Asian staple vegetables and complementary items such as wonton and egg roll wrappers, edamame, and kimchi,” recommended Berkley. “Specialty citrus such as kumquats, pummelo, and mandarin oranges are used as gifts, so a bountiful citrus display will not go unnoticed.”

4. Halo Effect

Shoppers buying produce items for Chinese New Year will also purchase seafood, meat, floral arrangements, and other center-aisle Asian grocery items. “The promotions can span the store through collaboration with other departments to further boost sales,” said Berkley.

5. A Food Holiday for All

This promotion is not just for Asian shoppers who celebrate the holiday. “Chinese New Year is a foodie holiday!” said Berkley. “After all, Chinese food is one of the top three most consumed ethnic foods in the United States. Shoppers are looking for ingredients to make authentic meals at home. This promotion is the perfect opportunity to showcase your Asian produce selection to all shoppers, a key to remaining competitive.”

Asian cuisines and flavors have been trending for the past few years, across all regions of the U.S. A Chinese New Year promotion gives retailers the opportunity to feature their specialty offerings so shoppers will return for their Asian grocery needs throughout the year.

6. Attract Growing Asian Population

“With a Chinese New Year promotion, retailers can start building a relationship with the growing Asian demographic,” said Berkley.

According to a Nielsen report, Asian-Americans are the fastest growing population with significant buying power. Asians of Chinese ancestry represent about 20 percent of the group. Asian-Americans purchase 72 percent more fresh vegetables and 29 percent more fresh fruit per household than does the total U.S. population.

Frieda’s has a proven, nearly 45-year track record for helping produce retailers create successful Chinese New Year programs. Get ahead of the pack and call Frieda’s account managers today to book a Chinese New Year promotion. Also find more inspiration here.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

The Future Is Purple: Pantone Picks ‘Ultra Violet’ as 2018 Color of the Year

Bring the Color of the Year into supermarkets with vibrant purple produce

Los Alamitos, CA (December 2017) – Purple still reigns, according to Pantone, the global authority on color, announcing “Ultra Violet” as the 2018 Color of the Year. Pantone’s selection comes on the heels of a report by Frieda’s Specialty Produce naming colorful produce (including purple) a 2018 food trend.

Each year, Pantone chooses a color that symbolizes design trends and the cultural mood. “Inventive and imaginative, Ultra Violet lights the way to what is yet to come,” according to Pantone’s website.

“The description of Ultra Violet hits home with us because purple has been our color from the very beginning,” said Alex Jackson Berkley of Frieda’s. “My grandmother, Frieda Rapoport Caplan, opened the business with a purple sign in 1962. She was the first woman to own a produce business and purple became a symbolic color for the company’s passion and innovation.”

Since 2012, when Frieda’s launched their “Power of Purple” program, they have been helping customers create exciting in-store experiences around this popular color.

“The popularity of purple produce shows no sign of slowing as more shoppers are discovering the nutritional values of purple produce and the photo-friendly color it adds to their plates,” said Berkley. “With Pantone’s latest news, we are already creating some new promotions and programs to increase the customer experience in store. Stay tuned for our announcements in the near future.”

As the purple produce experts, Frieda’s team is at the ready to help produce merchandisers bring #PurplePowerToThePeople by creating bountiful purple displays showcasing purple cauliflower, asparagus, baby potatoes, kohlrabi, and baby carrots, along with passion fruit, eggplant, radicchio, Treviso, and shoppers’ favorite Stokes Purple® sweet potatoes.

Frieda's Specialty Produce - Purple Power - Retail Display

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.