Shoppers’ favorite purple sweet potatoes are the new holiday table must-have

Organic Stokes Purple Sweet Potato

Los Alamitos, CA – (September 2018) – Purple is the new orange…at the holiday table! The new crop of shoppers’ favorite Stokes Purple® sweet potatoes will start shipping in September, just in time for holiday ad planning and pre-book.

Exclusively distributed by Frieda’s Specialty Produce, Stokes Purple® sweet potatoes stand apart from other purple sweet potatoes with their vibrant color, smooth texture, balanced sweetness, and more antioxidants than blueberries. And shoppers love them.

“Our Stokes Purple® sweet potatoes sales volume has gone up nearly 30 percent since 2017, and there is no sign of slowing down,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “According to Google Trends, ‘purple sweet potato’ search has spiked every year around Thanksgiving for the past five years, and we’re expecting the spike to be even bigger this year.

“Today’s shoppers are literally looking for visually pleasing foods to serve at the holidays. They are more comfortable in the kitchen than ever before and not afraid to put a new twist on their traditional holiday menus with sweet potato pies and other Instagram-worthy dishes for their friends and family,” said Berkley.

Frieda's Stokes Purple Sweet Potato Pie
Stokes Purple® Sweet Potato Pie. Click for recipe.

Stokes Purple® sweet potatoes are not only gorgeous on the plate, they look wonderful in ads. “Purple stands out from the sea of orange and brown for the fall, and pops against the red and green of the holiday season.”

Pre-book Stokes Purple® sweet potatoes with a Frieda’s account manager today and explore other items for the new holiday table, such as colored cauliflower, rainbow baby carrots, celery root, and Cipolline onions.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

The trending, sweet and tangy citrus is available from Frieda’s earlier than ever

Frieda's Specialty Produce - Kumquats

Los Alamitos, CA – (August 2018) – Fresh kumquats from Chile are in season starting in late August to fill the demand for the popular tangy and sweet, bite-size citrus.

“Shoppers are asking for kumquats year-round, not just in the winter anymore,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “Even Oprah recently mentioned her kumquat trees and sharing the fruits with her friends.”

Kumquats are trending. “When there’s a wide gap between awareness and trial, we know that item is getting ready to take off,” added Berkley. According to a Datassential report, 62 percent of the U.S. population know about kumquats and 23 percent have tried them.

Frieda’s worked with its grower partners in Chile for several years to develop production that is permitted for importation into the U.S. market. Chilean kumquat season now accounts for 25 percent of Frieda’s kumquat sales in volume. This percentage increases year-over-year as retailers and foodservice companies learn about the Chilean season, and as Frieda’s grower partners plant more fruit to meet the demand.

“Thanks to the contra-seasonal production from the Southern Hemisphere, we are able to fill the supply gap when California kumquats are not in season, making them more accessible to retailers, as well as foodservice providers,” said Berkley. “Retailers who take advantage of our Chilean kumquat season will see the incremental sales lift. We will have Chilean supplies from late August through December.

“We offer the same pack sizes for our Chilean as our Californian crop: 10-lb. bulk and 12/8 oz. branded pouch, which is easy for merchandising and ringing up. Our retail clients love our pouch pack, as it increases the sell through while reducing ‘shopper grazing’ shrink.”

In addition to kumquats, Frieda’s offers extended season and availability from grower partners around the world for many specialty citrus items to answer shoppers’ demand, including blood oranges, Meyer lemons, and more. Call a Frieda’s account manager today to have fresh citrus specialties available year-round.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Join Frieda’s Specialty Produce in celebrating on August 10 with #ThanksFrieda

Frieda's Specialty Produce - Frieda Caplan - Dr. Frieda Rapoport Caplan

Los Alamitos, CA – (August 2018) – Frieda’s Specialty Produce will celebrate the 95th birthday of its founder and produce industry pioneer, Dr. Frieda Rapoport Caplan, on Friday, August 10.

Despite the company’s birthday paid time-off policy, Frieda plans on coming in to the office on her birthday anyway. “I already have Thursdays off, that’s enough PTO for me,” she said.

The subject of the 2015 documentary film “Fear No Fruit,” Frieda became the first woman in the U.S. to own and operate a produce company on the all-male Los Angeles Wholesale Produce Market. Starting with the unusual and new-to-market specialties including the successful introduction of kiwifruit to the American market in 1962, Frieda and her company would go on to inspire new food experiences for chefs and home cooks by introducing more than 200 exotic fruits and vegetables to American consumers over the years, including Sunchokes®, dragon fruit, habanero peppers, jicama, and Stokes Purple® sweet potatoes.

In 1979, Frieda was the first woman to receive The Packer’s “Produce Man of the Year” award, which she handed back to the organizer. The award was soon renamed “The Produce Marketer of the Year,” and she received a new plaque with that title. In 1990, the Los Angeles Times’ “A Dozen Who Shaped the ‘80s” featured Frieda alongside Steve Jobs, Michael Eisner, and Jane Fonda.

Frieda has received numerous awards and honors for her achievements over the years, including an honorary Doctorate of Humane Letters from CSU-Cal Poly San Luis Obispo for her achievements as one of the nation’s most successful female entrepreneurs.

Currently, Frieda serves on the Board of Dramatic Results, a nonprofit agency that solves educational challenges by providing integrated arts programs to students and teachers in over 40 public school campuses in California, Oregon, and Alaska.

Wish Frieda a happy birthday or share your favorite Frieda moment or how she has inspired you on social media on August 10, using hashtag #ThanksFrieda.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Hatch Chile promotions are kicking off as early as August 4 with Frieda’s partnership

Frieda's Specialty Produce -Hatch Chile Pouches

Los Alamitos, CA – (July 2018) – The world-renowned Hatch Chiles are coming back in season, a few weeks ahead of the usual mid-August start date, and Frieda’s Specialty Produce is kicking off the season with strong supplies and high-quality product.

The authentic Hatch Chiles are available from Frieda’s in a new Frieda’s-branded 25-lb. case and an 8/2-lb. retail pouches in mild, medium and hot heat levels. The pouches help cashiers to accurately ring up the product and retail buyers to track sales.

These special, fresh, zesty green peppers are only available from New Mexico in August and September. Hatch Chile festivals and promotions are being planned around the country to celebrate this unique pepper and its robust flavor. Dedicated fans of the peppers drive across town—and state lines—to get their Hatch Chiles by the case.

“Hatch Chiles are exclusively grown in Hatch, New Mexico, and are beloved by native New Mexicans, foodies and ‘chile heads’ around the country for their limited availability and addictive flavor,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “The season is starting up earlier this year, and it’s the perfect opportunity to boost summer sales.”

Today’s shoppers, especially millennials, experience “fear of missing out,” aka FOMO, which drives them to stores for exclusive or limited supply items. (A recent Eventbrite survey says 69 percent of millennials get FOMO when they can’t attend something friends or families are attending.) Much like the pumpkin spice craze in the fall, the annual Hatch Chile season is a part of this phenomenon.

“Frieda’s has organized in-store Hatch Chile roasting events and promotions since 2011. We see the increase in popularity with shoppers year over year, which motivates retailers to execute their annual Hatch Chile promotions,” added Berkley. “Chile heads always come back, and curious shoppers with a touch of FOMO want in on the action, then become chile heads themselves, returning the next year.”

Fresh Hatch Chiles also have a significant halo effect at the retail level for the majority of the summer. There are opportunities to cross-promote with the entire store from meat and dairy to Hatch-flavored items in the center aisles like potato chips, sauces, salsas and even alcohol.

Frieda’s works closely with its grower partners to ensure excellent quality and strong supply through September. Call Frieda’s team today to pre-book the ever-popular Hatch Chiles!

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Tart and tangy tropical pods take off with home cooks for summer entertaining

Frieda's Specialty Produce - Tamarind

Los Alamitos, CA – (July 2018) – Tamarind is in! Already a staple in Latin and Asian kitchens, the tart and tangy pods are trending up with shoppers nationwide with the rising popularity of agua fresca (a fruit-infused beverage) and Indian cuisine.

“Tart tamarind is not only an everyday item in Hispanic market areas, both ‘agua fresca’ and ‘tamarind’ have been trending up steadily in Google Trends, especially during the summer months,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “This is in line with what we’re seeing with consumer trends on Indian flavors and fruit-infused or flavored water.”

Frieda’s works with its growing partner in Thailand to bring in volume of the tart tamarind, which is currently shipping nationwide.

“Retailers caught on to the tamarind trend last year when we started importing directly and they are now taking advantage of our strong source of supply with our 10 lb. pack and our 12/12 oz. clamshell,” said Berkley.

Frieda’s clamshell is the first package on the market to educate consumers on how to use tamarind. America’s diverse population is familiar with this item, however there is more to learn about how to use this versatile tropical fruit.

Tart tamarind is used for cooking all across the world including Indian and Southeast Asian cuisines. Chefs have also been featuring the unique flavor in glazes, sauces, and cocktails. In Latin America, the tart tamarind is used in candies, popsicles, and agua de tamarindo, a refreshing beverage made with tamarind pulp and sugar.

Retailers should merchandise tamarind with other global cuisine ingredients or fresh spices like ginger and turmeric. It is also relevant when merchandised with tropical fruit.

Call Frieda’s today at 714-733-7676 to add zing to your summer sales with tamarind and other summer top sellers such as Nicaraguan red dragon fruit, rambutan, and young coconut.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Shoppers continue to drive pepper demand from mild to super spicy

Frieda's Specialty Produce - Hot Peppers

Los Alamitos, CA – (July 2018) – From flavorful Shishito peppers to the coveted super spicy Carolina Reaper, chile peppers are spicing things up for summer from the grill to homemade margarita mix.

“Shoppers continue to have fun exploring the different varieties of chile peppers the world has to offer,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “For summer entertaining and cooking new cuisines at home, all heat levels of fresh peppers are finding their way into the grocery basket.”

Frieda’s is seeing the pepper sales growth first-hand. “We have been supplying Shishito peppers for over 10 years with sales spiking over the last three,” said Berkley. “Frieda’s eye-catching 8-ounce retail pouch bag has grown in sales 88 percent over the last 12 months, and our customers see the same growth at the register.”

Frieda's Specialty Produce - Shishito Peppers

With the Netherlands’ super hot pepper season in full swing and continuing through November, Frieda’s is currently offering good volume of fresh Carolina Reaper, Trinidad Scorpion, and Ghost peppers in 8/50 gram clamshells to satisfy the demand. “The clamshell program educates shoppers on how to use these fiercely hot peppers and protects them from touching these peppers with their bare hands.”

Other Frieda’s top-selling peppers include grilling essentials jalapeno, poblano, and mini sweet peppers, and salsa staples like red fresno, de arbol, and habanero. Call Frieda’s today at 714-733-7676 to make your summer sales sizzle with a pepper program.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Peak season of shoppers’ favorite, high flavor, red-fleshed dragon fruit begins in early July

Frieda's Specialty Produce - Red Dragon Fruit from Nicaragua

Los Alamitos, CA – (June 2018) – Enter the red dragon…fruit! Grown with care in Nicaragua, this flavorful red dragon fruit is two weeks away from its high-volume launch in July, and will be available through November.

“Our grower continues to focus on the best, most flavorful varieties of red dragon fruit and we are expecting excellent volume this season,” said Allen DeMo, director of procurement and sourcing at Frieda’s Specialty Produce. “The season is just starting, and we will have several large flushes of fruit late June through July, which will give retailers the opportunity to build large displays.”

This non-irradiated dragon fruit is grown in rich, volcanic soil and is known for its sweet, flavorful, deep magenta flesh.

“We receive requests daily from shoppers asking for red-flesh dragon fruit because they have seen them on Instagram in smoothie bowls and beverages,” said Alex Jackson Berkley, assistant sales manager at Frieda’s. “We have developed new tools to help retailers build large displays that move volume. We also know that sampling will make a huge difference for red dragon fruit sales. Showcasing the bright color will create impulse sales.”

Call Frieda’s sales team today at 714-733-7676 to slay your summer sales.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

This hulking tropical fruit continues to smash sales records nationwide especially on the East Coast

Frieda's Specialty Produce - Jackfruit

Los Alamitos, CA – (June 2018) – Jackfruit is gaining popularity nationwide as it is becoming more familiar to mainstream shoppers, especially on the East Coast.

“Who knew you could sell so much jackfruit in upstate New York?” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “What we have now is the perfect storm of demand from the growing Asian population, from vegetarians and vegans seeking a meat substitute, and from shoppers who now have heard enough information to give this big fruit a try. Retailers realize they can capitalize on such demand, and start to stock jackfruit.”

New York-based Tops Friendly Markets is one of many retailers answering the demand. Working with Frieda’s team, Tops produce managers are trained on the secrets of selling jackfruit. One Tops location is selling 100 cases of these tropical giants per week!

“Shoppers have been asking for fresh jackfruit for quite some time, and once we started to stock them, they were flying off the shelf,” said Scott Tyo, Category Business Manager for Tops. “Our overall sales have gone up with jackfruit as the main draw in the produce department. Curious shoppers are also drawn to the fragrant, giant fruits on display, and with Frieda’s label and signage, they have enough information to take the fruit home to try.”

Berkley adds, “Summer is the perfect time to promote jackfruit for backyard barbecues, luaus, and tiki parties. Shoppers have heard about jackfruit ‘pulled pork’ sandwiches and tacos, so you can merchandise with barbecue sauce and salsa, or make it the center of your tropical fruit display.”

Call your Frieda’s account manager today to learn about ways to smash your summer sales with jackfruit and other tropical favorites like dragon fruit, lychees, and rambutans.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

With fresh produce sponsored by Frieda’s Specialty Produce, the vegetable-driven culinary event raises funds for Girls Inc. and James Beard Foundation women’s leadership programs

Frieda's Specialty Produce -LA Food Bowl Plant Power the No Beast Feast
Chefs Susan Feniger and Mary Sue Milliken of Border Grill speak to the crowd, including Los Angeles Times restaurant critic Jonathan Gold and members of Girls Inc.

Los Alamitos, CA – (May 2018) – Over 250 hungry foodies turned up to support LA Food Bowl’s “Plant Power: The No Beast Feast” on May 19 at the Border Grill in Downtown Los Angeles. Hosted by chefs Susan Feniger and Mary Sue Milliken of the Border Grill, this culinary event showcased vegetable-focused cuisine from a curated, international lineup of prominent female chefs. All proceeds went to Girls Inc. and the James Beard Foundation women’s leadership programs to support the advancement of young girls and the empowerment of women in the hospitality industry.

Frieda’s Specialty Produce donated all the fruits and vegetables used in food and beverages, plus the stunning, must-see produce and floral wall, popular with attendees for photo ops.

Frieda's Specialty Produce -LA Food Bowl Plant Power the No Beast Feast
Three generations of women, who lead the female-founded, 100-percent female-owned Frieda’s Specialty Produce. Pictured, left to right, are Alex Jackson Berkley, assistant sales manager; Dr. Frieda Rapoport Caplan, the 94-year-old founder of Frieda’s Specialty Produce; her daughter Karen Caplan, president and CEO; and Sophia Jackson, marketing associate.

“Fresh ingredients are very important to Thai cooking, and what Frieda’s provided to us were some of the best-looking produce I’ve seen in a long time,” said Jazz Singsanong, chef and owner of Jitlada, a celebrated Thai restaurant in Los Angeles. “We put a lot of love into our food, and it looks like Frieda’s puts a lot of love in their products and services as well. It was a pleasure to work with the Frieda’s team.”

Frieda's Specialty Produce -LA Food Bowl Plant Power the No Beast Feast
April Bloomfield, chef of The Spotted Pig and Los Angeles’s new The Hearth & Hound, grills a Romanesco for a hearty dish she created for LA Food Bowl’s ‘Plant Power: The No Beast Feast’.

Alex Jackson Berkley, assistant sales manager at Frieda’s, said, “What you see on the plates at this event represents the best of Frieda’s. We have been inspiring chefs and home cooks for over 50 years, focusing on new varieties of products with superb flavor like that of Stokes Purple® sweet potatoes. It’s amazing to see our produce so deliciously and gorgeously on the center of the plate.”

“Frieda’s is always a step ahead,” tweeted Milliken. “I’m inspired!”

Besides Milliken, Feniger, and Singsanong, participating chefs include cookbook author Nadine Redzepi (Noma), Monique Fiso of New Zealand (Hiakai), Akasha Richmond (Akasha), Antonia Lofaso (Scopa Italian Roots), April Bloomfield (The Hearth & Hound), Brooke Williamson (Playa Provisions), Dahlia Narvaez (Mozza), Dakota Weiss (Sweetfin Poké), Niki Nakayama (n/naka), Nina Curtis, Nyesha Arrington (Native Santa Monica), Roxana Jullapat (Friends & Family), Sara Kramer and Sarah Hymanson (Kismet), Sherry Yard (iPic Theaters), Shirley Chung (Ms. Chi), Tanya Holland (Brown Sugar Kitchen), Valerie Gordon (Valerie Confections), and more.

Frieda's Specialty Produce -LA Food Bowl Plant Power the No Beast Feast
Dakota Weiss, Sweetfin Poké and La Estrella’s executive chef and a former contestant on “Top Chef”, mixes up a batch of her Sunchoke Carrot Poké, a featured dish at LA Food Bowl’s ‘Plant Power: The No Beast Feast’.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

The specialty produce company will provide fresh produce for the world’s top female chefs to create vegetable-centric dishes at the renowned culinary event

Los Alamitos, CA – (May 2018) – Chefs Susan Feniger and Mary Sue Milliken of the Border Grill are hosting “Plant Power: The No Beast Feast” as part of Los Angeles Food Bowl, a month-long food festival taking place across the Los Angeles area. This event, on Saturday, May 19, in Downtown Los Angeles, will showcase innovative vegetable-driven cuisine from a lineup of prominent female chefs paired with fine wines, beers and handcrafted cocktails from female winemakers, brewers and distillers.

“All of the fruits and vegetables featured at this plant-powered feast are generously provided by Frieda’s Specialty Produce, a powerhouse in the produce world,” said Feniger. “We’ve known and been inspired by Frieda [Rapoport Caplan, founder of Frieda’s] for more than 30 years, and we’re proud to have Frieda’s as a partner for this delicious event that celebrates female empowerment.”

Alex Jackson Berkley, assistant sales manager at Frieda’s, added, “These chefs are trailblazers and innovators, and we are delighted to supply them with produce that will inspire new food experiences for guests attending this culinary event.”

All proceeds from the event will be donated to Girls Inc. and the James Beard Foundation women’s leadership programs to support the advancement of young girls and the empowerment of women in the hospitality industry.

“We’re also proud to support these great causes to help girls become strong women and help strong women achieve their full potential,” said Berkley. “That is the spirit of ‘Inspire. Taste. Love.’”

Plant Power: The No Beast Feast begins at 6:30 p.m. Guests will be treated to a variety of vegetarian and vegan signature bites and an interactive dessert bar. Tickets are available now from Border Grill and LA Food Bowl.

In addition to Milliken and Feniger, participating chefs include cookbook author Nadine Redzepi (Noma), Monique Fiso of New Zealand (Hiakai), Akasha Richmond (Akasha), Antonia Lofaso (Scopa Italian Roots), April Bloomfield (Hearth & Hound), Brooke Williamson (Playa Provisions), Dahlia Narvaez (Mozza), Roxana Jullapat (Friends & Family), Shirley Chung (Ms. Chi), Dakota Weiss (Sweetfin/Estrella), Jazz Singsanong (Jitlada), Niki Nakayama (n/naka), Nyesha Arrington (Native Santa Monica), Sara Kramer and Sarah Hymanson (Kismet), Sherry Yard (iPic Theaters), Tanya Holland (Brown Sugar Kitchen) and Valerie Gordon (Valerie Confections).

Los Angeles Food Bowl brings together L.A.’s best bars, cafes, hotels, markets, restaurants and the world’s top chefs for hundreds of extraordinary events. Help raise awareness and funds to fight food waste, hunger, food insecurity and promote sustainability.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.